Senior Marketing Manager - Retail and Direct to Consumer

Location: New York, NY

View cannabis job requirements in New York
Job Posted
Oct 10, 2023
Company: 1906 New Highs

Company & Role Overview


Key Responsibilities:

  • Strategy Design & Execution: Develop and implement holistic marketing strategies that achieve annual business objectives across the retail dispensary channel in six states and DTC nationally.
  • DaData-driven decision-makingAnalyze consumer insights, market dynamics, media trends, and more to craft impactful marketing plans spanning digital, social media, search, and influencer content.
  • Cross-functional collaboration: Partner with internal teams, ensuring brand and product initiatives are consistently and effectively represented across all consumer touchpoints.
  • Performance Tracking: Monitor the effectiveness and ROI of campaigns, providing actionable insights for continuous improvement.
  • Retailer Collaboration: Establish solid working relationships with key dispensary partners, ensuring marketing plans are flawlessly activated at top retailers.
  • Campaign Management: Develop campaign briefs, manage product launches, and track comprehensive marketing calendars. Bring product insights, brand stories, and customer empathy to internal discussions.


  • 5+ years of experience in brand-led retail marketing.
  • Comprehensive knowledge of Cosmetics and/or Personal Care (CPG) sectors.
  • Proficiency in 360° Marketing, including digital and social media channels.
  • Demonstrated ability to translate market trends into retail solutions.
  • Strong organizational and interpersonal skills, with a proactive problem-solving attitude.
  • Superior communication skills, capable of influencing and guiding cross-functional teams.
  • Strategic vision, complemented by excellent time management skills.
  • Proficiency in MS Office applications.

Who You Are:

  • A Positioning Maestro: You have an innate ability to grasp and communicate the essence of a product, rooted in your profound understanding of the consumer.
  • A Market Maven: Always in the know, your strategies are informed by deep market insights, customer preferences, and competitive intelligence.
  • Strategically Creative: Your decisions are backed by qualitative and quantitative insights, but you're not averse to taking creative leaps when they promise substantial rewards.
  • Entrepreneurial: You see the bigger picture, identifying and establishing systems and initiatives that drive business growth.

Rewards & Benefits:

  • Competitive base salary ($100,000 - $150,000, dependent on experience), plus bonus based on company and individual performance.
  • Comprehensive medical coverage (we pay 100% of the health premium for employees)
  • Dental
  • Vision
  • FSA
  • Long Term Disability
  • Short Term Disability
  • Critical Illness Insurance
  • Accident Insurance
  • 401(k) plan with an employer match
  • Monthly vehicle allowances and corporate credit cards for business expenses
  • Unlimited Paid TIme Off
  • Immense growth potential in an industry poised to reach $100 Billion by 2030.

Our Commitment:

Join us and redefine the cannabis narrative.

Company BenefitsBenefits for this job may vary.

401(k) with Company Match, Career Advancement, Company Discounts, Dental, Medical, & Vision Benefits, Flexible Time Off / Unlimited Vacation, Inclusive Environment, Paid Time Off, Pet-Friendly, Relaxed / Casual Dress Code, Work From Home / Remote

Working Environment

(No Information)

About 1906 New Highs

1906 is revolutionizing self-care one edible at a time. We created a new category of cannabis to amplify health and happiness, which quickly put us on top as the fastest-growing brand in Colorado. We’ve innovated across R&D, manufacturing and marketing with breakthrough products that combine moderately-dosed THC with medicinal plants and adaptogens.

User-friendly, portable and thoughtfully engineered, they deliver curated effects within 20 minutes—faster than any other edible on the market. The rapid-onset formulations help users get the most out their days and nights, while staying pleasantly in control. We call it a toolkit for modern living. The industry calls it a giant leap forward.

1906 is available in Colorado, Oklahoma, Illinois, Massachusetts and Arizona.