Vice President, Commercial Operations

Location: King of Prussia, PA

View cannabis job requirements in Pennsylvania
Job Posted
Jan 18, 2024
Company: TerrAscend

Company & Role Overview



It's a Joint Effort

Vice President, Commercial Operations - Northeast

Where you'll be planted:

To be blunt, this person will:

  • Be accountable for delivery of Annual Sales and Gross Margin for the region
  • Oversee NE Wholesale Sales, Retail, and Procurement teams including support staff working within and alongside these teams
  • Be responsible for delivering Sales plan across TerrAscend NE Business
  • Oversee all wholesale customer relationships, including senior-level discussions with key MSO partners across the Region
  • Partner with marketing, retail, procurement, and wholesale to provide a consumer-driven supply and demand plan for the NE, with a focus on driving company KPIs
  • Develop improved Sales Reporting needed to manage NE region Sales operations and inform senior leadership of progress against all relevant targets, identify incremental sales opportunities, and project associated risks
  • Partner with Enterprise Sales teams to begin to lay the foundation for unified wholesale-focused capabilities across all TerrAscend regions, including processes, systems, and metrics/KPIs
  • Partner with regional marketing team who have a dotted line report to Business Unit.
  • Actively contribute to creation & execution of NE Marketing & Brand Strategies, including brand values and positioning, New Product Development, pricing strategy, and required investments by brand
  • Partner with enterprise Marketing Lead to develop unified processes, systems, and metrics/KPIs across all TerrAscend regions, including design & implementation of shared Marketing Services
  • Partner with marketing leaders to develop Marketing Reporting needed to manage day-to-day NE region marketing operations, working with Enterprise team where relevant
  • Manage spending with an emphasis on fiscal responsibility by working to improve mix of marketing vendors, reduce redundancy across platforms, identify gaps in sales drivers, and review and negotiate contracts using a comprehensive business lens and a focus on ROI
  • Develop and maintain key relationships for all TerrAscend partners across NE, including finance/accounting, supply chain/procurement, marketing, operations, marketing/innovation to successfully delivery against agreed-upon financial/operational targets
  • Develop and maintain strategic partnerships for all TerrAscend customers across NE, including key accounts and key vendors to successfully deliver against agreed-upon financial/operational targets
  • Support M&A transactions, integration, and expansion
  • Support TerrAscend-wide Cannabis industry relations, including work with gov't and political groups in each state, participation in key national forums, and positioning of the company in select public forums as appropriate

What We're High On... We value diverse skillsets, talents, and experiences. To be successful in this role, we know you'll need:

  • Bachelor's degree in business administration or related field highly preferred; MBA or master's degree a plus
  • 10+ years of experience of progressive experience in strategic sales leadership capacity
  • Previous experience working in cannabis highly preferred; MSO experience preferred
  • Experience in a start-up and/or scale-up phase organization
  • Demonstrated expertise in effectively utilizing and optimizing commercial procurement partnerships to drive strategic initiatives
  • Ability to effectively lead a geographically dispersed team in sales, marketing, and commercial operations
  • Experience working in public environment with understanding of investor relations
  • Proven track record of leading change management, excellent communication skills, with the ability to simplify the complex and effectively interface at all levels
  • Demonstrated experience with interpreting data analytics to derive insight and actions
  • Ability to translate business objectives to actionable and measurable strategies
  • Demonstrated strategic and impactful executive leadership in highly collaborative environments
  • Ability to form solid cross-functional relationships and influence others to drive to a common goal
  • Strong work ethic and customer service mentality
  • Ability to travel 20-40% within existing (PA, NJ, and MD) and future markets

Benefits (Full-Time Employees eligible):

  • Employee Discount (all employees eligible)
  • Paid Time Off
  • Health, vision, and dental insurance (with telehealth option)
  • 401k with 4% company matching (100% vested immediately)
  • Employee Assistance Program
  • Paid Parental Leave
  • Life Insurance
  • Short & Long Term Disability

*** Background Check Requirement ***

EEO Statement


This organization participates in E-Verify.

Esta Organización Participa en E-Verify.

Statement on External Recruiting Agencies

Working Environment

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