Web Content Specialist

"Trulieve Grows One Patient at a Time"

Requisition ID:

Remote Work Available:

Web Content Specialist

Department:

Reporting to:

Location: Florida/

Postion Summary

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Position Responsibilities:

• Daily Website Maintenance: Ensure all website information is current and accurate through regular updates.
• Routine Web Maintenance: Address any operational issues promptly to maintain smooth website functionality.
• Project Management: Lead large-scale web development projects, aligning with our business objectives.
• E-Commerce Oversight: Manage the e-commerce aspects to enhance user experience and drive sales.
• Data Analysis: Monitor and analyze website analytics for insights into user behavior and site performance.
• Collaborative Efforts: Work with marketing, IT, creative, and analytics departments for a unified web strategy.

Preferred Software/Platform Experience:

• Content Management Systems: Proficiency with Enterprise CMS. Adobe Experience Manager (AEM) is preferred but not required.
• Coding Languages: Strong front-end development skills in HTML, CSS, and JavaScript.
• Adobe Creative Suite: Familiarity with using AEM, Photoshop, and Adobe Commerce.
• Google Suite Tools: Proficient with Google Analytics, GTM, GMB, Search Console, and Measurement tools.
• SEO: Experienced in SEO best practices.
• E-commerce Platforms: Knowledge of Adobe Commerce preferred but not required.
• Heatmapping Software: Ability to use heatmapping for user interaction analysis.
• Artificial Intelligence: Familiar with AI for content personalization and customer experience enhancement.
• Marketing Insights: Skilled in deriving marketing insights from web analytics to inform content strategy.

Qualifications and Skills:

• Educational Background: Bachelor's degree preferred.
• Web Best Practices: Knowledgeable in web best practices.
• CMS Management Experience: 2-3 years of CMS management required.
• SEO and E-Commerce: Basic understanding of SEO and e-commerce.
• Web Accessibility: Familiar with web accessibility best practices.
• Organizational Skills: Must possess strong organizational skills.
• Problem-Solving: Excellent problem-solving capabilities are necessary.
• Cross-Collaboration: Must be experienced in working within cross-functional teams.
• Multi-Channel Marketing: Should understand multi-channel marketing.
• Communication Skills: Must have exceptional communication skills.
• Independence and Teamwork: Should be able to work both independently and as part of a team.