Company & Role Overview
Summary
"Trulieve Grows One Patient at a Time"
Requisition ID:
Remote Work Available:
Web Content Specialist
Department:
Reporting to:
Location: Florida/
Postion Summary
:
Position Responsibilities:
- Daily Website Maintenance: Ensure all website information is current and accurate through regular updates.
- Routine Web Maintenance: Address any operational issues promptly to maintain smooth website functionality.
- Project Management: Lead large-scale web development projects, aligning with our business objectives.
- E-Commerce Oversight: Manage the e-commerce aspects to enhance user experience and drive sales.
- Data Analysis: Monitor and analyze website analytics for insights into user behavior and site performance.
- Collaborative Efforts: Work with marketing, IT, creative, and analytics departments for a unified web strategy.
Preferred Software/Platform Experience:
- Content Management Systems: Proficiency with Enterprise CMS. Adobe Experience Manager (AEM) is preferred but not required.
- Coding Languages: Strong front-end development skills in HTML, CSS, and JavaScript.
- Adobe Creative Suite: Familiarity with using AEM, Photoshop, and Adobe Commerce.
- Google Suite Tools: Proficient with Google Analytics, GTM, GMB, Search Console, and Measurement tools.
- SEO: Experienced in SEO best practices.
- E-commerce Platforms: Knowledge of Adobe Commerce preferred but not required.
- Heatmapping Software: Ability to use heatmapping for user interaction analysis.
- Artificial Intelligence: Familiar with AI for content personalization and customer experience enhancement.
- Marketing Insights: Skilled in deriving marketing insights from web analytics to inform content strategy.
Qualifications and Skills:
- Educational Background: Bachelor's degree preferred.
- Web Best Practices: Knowledgeable in web best practices.
- CMS Management Experience: 2-3 years of CMS management required.
- SEO and E-Commerce: Basic understanding of SEO and e-commerce.
- Web Accessibility: Familiar with web accessibility best practices.
- Organizational Skills: Must possess strong organizational skills.
- Problem-Solving: Excellent problem-solving capabilities are necessary.
- Cross-Collaboration: Must be experienced in working within cross-functional teams.
- Multi-Channel Marketing: Should understand multi-channel marketing.
- Communication Skills: Must have exceptional communication skills.
- Independence and Teamwork: Should be able to work both independently and as part of a team.
Working Environment
(No Information)