Company & Role Overview
Summary
The Role
Responsibilities
- Develop, manage, and optimize PPC campaigns across various digital platforms.
- Implement programmatic buying strategies using data-driven insights for targeted ad placements.
- Work closely with our Performance Marketing Manager and collaborate with market leaders to gain insights for crafting market-specific campaigns.
- Regularly monitor, analyze, and report on campaign performance, using data to inform strategic decisions and improve results.
- Ensure compliance with cannabis industry regulations in all digital marketing activities.
- Efficiently manage digital advertising budgets to maximize ROI.
- Partner with creative teams for high-impact ad creatives and landing pages.
- Conduct A/B testing and other optimization strategies for campaign improvements.
- Build and maintain relationships with digital media vendors and platforms.
- Stay informed about industry trends, competitor strategies, and digital marketing advancements.
Qualifications
- Bachelor's degree in Marketing, Business, or related field is preferred but not required
- 3+ years' experience in digital marketing, focusing on PPC and programmatic advertising.
- Demonstrated success in managing digital marketing campaigns.
- Proficient with digital marketing tools and platforms (e.g., Google Ads, Analytics, DSPs).
- Strong analytical skills, including experience with reporting and data analysis.
- Excellent communication and teamwork abilities.
- Knowledge of the cannabis industry and regulatory environment preferred.
- Adaptability in a fast-paced, evolving industry.
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must be a minimum of 21 years of age
Company BenefitsBenefits for this job may vary.
Dental, Medical, & Vision Benefits, Paid Time Off, Company Discounts, Flexible Time Off / Unlimited Vacation, Free Snacks / Drinks, Inclusive Environment, Life Insurance, Lunch & Learns, Paid Parental Leave, Relaxed / Casual Dress Code, Short-Term & Long-Term Disability, Work From Home / Remote
Working Environment
(No Information)
About Green Thumb Industries
Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.
Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.
People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.