Marketing Manager, SEO

Location: Stamford, CT

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Job Posted
Feb 22, 2024
Company: Curaleaf

Company & Role Overview

Summary

Rooted in

Good.

Our Mission:

Our Vision:

Our Values:

  • Lead and Inspire.
  • Commit to Win.
  • ONE Curaleaf.
  • Driven to Deliver Excellence.

Curaleaf Culture:

What You'll Do:

This role will be based out of Stamford, CT and you are required to be on-site.

  • Develop and execute comprehensive SEO strategies to enhance organic search rankings and drive qualified traffic to our websites.
  • Conduct thorough keyword research, competitor analysis, and market trends to identify opportunities for growth.
  • Develop and execute comprehensive Local SEO strategies to enhance organic search rankings and drive targeted traffic to our local business locations.
  • Optimize Google My Business (GMB) profiles and other local business listings to ensure accurate information, positive reviews, and enhanced local visibility.
  • Manage local business citations across online directories to ensure consistency and accuracy, positively impacting local search rankings.
  • Implement strategies to address and rectify any incorrect or outdated business information.
  • Implement on-page SEO best practices, including meta tags, headers, URL structures, and internal linking, to improve website relevance and crawlability.
  • Collaborate with content creators to optimize content for search engines and user experience.
  • Conduct regular site audits to identify and address technical SEO issues such as crawl errors, broken links, and site speed optimization.
  • Collaborate with web developers to implement technical SEO recommendations and improvements.
  • Monitor and manage backlink profiles, disavow harmful links, and stay abreast of industry changes affecting off-page SEO.
  • Utilize tools like Google Analytics, Search Console, and Conductor to analyze website performance, track key metrics, and provide actionable insights.
  • Prepare regular reports on SEO performance, highlighting successes, areas for improvement, and future opportunities.
  • Stay abreast of industry trends, algorithm updates, and emerging technologies in SEO to ensure our strategies remain effective and compliant.

Who You Are:

  • Proven experience as an SEO Manager or in a similar role.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Strong analytical skills and proficiency in SEO tools and platforms.
  • Excellent communication and project management skills.
  • Demonstrated ability to drive results and improve organic search performance.

What We Offer:

  • Competitive Pay
  • Employee Resource Groups
  • Medical, Dental, Vison Benefits
  • Employee Product Discounts
  • Health Savings Account (HSA)
  • Employee Referral Payment Program
  • Retirement Plan - 401(K)
  • Paid Time Off (PTO)
  • Life/AD&D Insurance
  • Employee Assistance Program
  • Short- and Long-Term Disability
  • Paid Parental Leave
  • Additional Employee Discounts Available
  • Commuter Benefit
  • Community Involvement Through our Rooted in Good Initiative
  • Healthcare & Dependent Care Flexible Spending Account (FSA)

Curaleaf Awards and Achievements:

Follow us on Social Media

Instagram:

Twitter:

Current Curaleaf employees should use our internal job board to submit an application for current openings: https://app2.greenhouse.io/internal_job_board

Working Environment

(No Information)

About Curaleaf

Curaleaf creates clean, reliable, trusted cannabis products for wellness and medical use. Our highly-skilled dispensary staff is trained—and dedicated!—to help you find just the right method and concentration to achieve your personal cannabis goals