Marketing Specialist

Description

RESPONSIBILITIES

Leadership

• Manage, create and publish original, high-quality content representing the brand; may include photography, written content and graphic design
• Collaborate with retail business partners to address promotional needs with content that is informative and appealing
• Monitor social media activity and user engagement, and suggest optimizations to strategy
• Communicate with industry professionals and outside contacts via social media to create a strong network
• Encourage participation and teamwork among employees for volunteer and charity events including developing internal newsletters and other communications

Quality & Financial

• Research new opportunities to bring our company & brands out into the community to educate others about our business
• Oversee brand voice to monitor and engage with the community including responding to customer's comments quickly and appropriately
• Design, draft, and distribute promotional materials in support of outreach efforts
• Monitor existing customers social media and notify business partners of applicable observations
• Prepare weekly and monthly reports on KPIs and ROI
• Create persuasive writing for marketing campaigns and assets (copywriting)

People & Development

• Communicate internal strengths to promote our company to potential job candidates
• Educate customers, community leaders, and others about our value proposition
• Stay up to date with new digital technologies and social media best practices
• Train internal teams to integrate and maintain a cohesive social media strategy

Compliance

• Stay up to date with all local, state, and federal regulations to ensure policy, practice, and communication is consistent with any changes in laws or regulations
• Ensure messaging is compliant with all laws, regulations, policies, and practices nationwide
• Act as a subject matter expert as it relates to marketing regulations and adeptly leverage this expertise to actively communicate in an informative yet fully compliant manner

SKILLS & ABILITIES

• Keen ability at copywriting
• Excellent team-building and leadership skills
• Organized, detail-oriented, and able to manage time well
• Strong interpersonal skills
• Ability to learn, understand and apply new platforms and technologies
• Adaptable to change and able to pivot easily
• Experience with integrating social media into outreach opportunities
• Excellent communication skills (both verbal and written)
• Ability to accomplish projects independently

REQUIREMENTS

• HS Diploma/GED required
• 2+ years of social media management or related marketing experience required
• Bachelor's degree in the appropriate field of study or equivalent work experience in the cannabis industry preferred
• Thorough understanding of Twitter, Facebook, Instagram, LinkedIn, and other social platforms
• Experience with integrating social media into outreach planning and execution
• Proficient in Microsoft Office, Sprout Social, Canva, Photoshop and Google Analytics

TILT is an Equal Opportunity Employer Committed to DEI.

TILT is a combination of leading cannabis companies that deliver products and services to businesses operating in the cannabis industry. Taking care of our people and doing what’s right for the business are complimentary imperatives at TILT Holdings Inc.