Assistant Brand Manager

Location: Chicago, IL

View cannabis job requirements in Illinois
Job Posted
Feb 26, 2024
Company: Green Thumb Industries

Company & Role Overview


The Role


  • Work in cross functional teams to develop and execute brand plans including new platform launches, line extensions and brand restages, and assist in the development of integrated marketing campaigns
  • Partner with our Senior Managers to track brand forecasts and brand marketing expenses, including advertising and consumer promotions, throughout the year to manage within the given budget
  • Assist the Senior Managers and broader marketing team to develop brand promotions and help coordinate all national and local brand promotions and events
  • Work with the field marketing team, sales team, and Senior Managers to ensure the strategies and tactical plans are executed for our sponsored events and related industry functions
  • Collaborate with sales, operations, and supply chain to coordinate and execute key strategic initiatives related to our portfolio of brands
  • Contribute to our sales presentations, materials and collateral that integrate brand marketing information and communicates key marketing programs, brand and product information


  • Bachelor's degree preferred in Marketing, Business, Management, or a related field
  • Relevant brand marketing experience in the CPG industry is a HUGE plus, but not required
  • Exceptional organization and project management skills
  • Strong writing, presentation and verbal communication skills
  • Comfortable with ambiguity and able to effectively balance pace and execution
  • Demonstrated skill in building and working in strong cross-functional teams
  • Genuine interest in and passion for the cannabis industry!

Additional Requirements

  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must be a minimum of 21 years of age

Company BenefitsBenefits for this job may vary.

Dental, Medical, & Vision Benefits, Paid Time Off, Company Discounts, Flexible Time Off / Unlimited Vacation, Free Snacks / Drinks, Inclusive Environment, Life Insurance, Lunch & Learns, Paid Parental Leave, Relaxed / Casual Dress Code, Short-Term & Long-Term Disability, Work From Home / Remote

Working Environment

(No Information)

About Green Thumb Industries

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.