Brand Manager

COMPANY OVERVIEW

MISSION STATEMENT

JOB SUMMARY

CORE JOB DUTIES

• Develop, implement, and manage a clear brand marketing strategy for key Cresco Labs brands to set business up for both short-term and long-term success.
• Lead the development of annual marketing plans distilling an insights-based situational assessment, identifying key strategic imperatives, and cascading to core tactical brand initiatives.
• Collaborate with regional wholesale marketing and retail teams to develop and implement a strategic activation plan to establish brand awareness and product understanding, with clear KPIs and measurement plan.
• Manage a channel strategy and key activations within those channels for the brands, including ecommerce, digital & social media, and earned media.
• Analyze and report on sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy. Continuously evaluate business performance to inform short and long-term brand strategies.
• Lead the expansion and commercialization of brands into new states, along with the cross-functional development of line extensions, incremental packaging improvements, and other new business opportunities.
• Support test and learn initiatives to gain greater understanding of customer demands in a dynamic and changing marketplace.
• Effectively brief and manage internal and/or external agency partners in service of the development and execution of brand communications and integrated marketing campaigns across all channels.
• Serve as the key representative for the brands across the organization, and present brand strategies and plans to senior leadership and cross-functional partners.

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

• Bachelor's degree required.
• Traditional CPG brand management experience, with 3+ years of experience in marketing.
• Track record of identifying, building, and delivering growth within a fast-moving organization.
• Ability to manage complexity and thrive in environments with minimal process and structure.
• Demonstrated success anticipating future business opportunities and developing strategies that address them proactively.
• Experience working in matrixed environments and building productive, cross-functional teams that drive to specific goals.
• Strong numerical and analytical skill set with ability to interpret quantitative data.
• Exceptional project management and organizational skills are required.
• Strong communication skills (exceptional listening skills, persuasive and professional communicator) are required.
• Drives vision and purpose to rally action, support and optimism for the future of the business.
• Entrepreneurial and team-oriented spirit.
• Acts with a clear sense of ownership and accountability.
• Genuine interest in and passion for the cannabis industry is required.

BENEFITS

ADDITIONAL REQUIREMENTS

• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry

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Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEED initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all in cannabis. At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.