Marketing Manager (Texas Market)

Location: Remote

Job Posted
Mar 29, 2024
Company: Parallel

Company & Role Overview


**This is a remote role and we are looking for candidates within 1 hour of the Austin region as it will require travel to our cultivation, retail and partnering physician offices. **

Everyone is welcome here.



  • Single Point of Contact for Texas Marketing. You will know the local consumer and key trends in those markets better than anyone. Leverage data to uncover local consumer insights and opportunities which will inform marketing campaigns and the TX product roadmap.
  • Close Collaborator with Corporate Communications and Compliance. Texas is a very challenging regulatory environment for legal cannabis. You will be closely connected to internal and external stakeholders to develop a deep understanding of current market regulations, continually monitoring potential regulatory changes and their impact on our products, packaging and ability to effectively compete.
  • Brand Builder and Ambassador. Goodblend is just getting started, and the brand is still finding its voice, personality, and value proposition for patients. You will help us shape the brand and find ways to better connect the brand with the Texas market.
  • Competitive Expert. Know the competitive landscape. Track new products, product quality and product pricing for competitors in the market. You will spend a lot of time 'in the field' to be able to provide firsthand knowledge.
  • Data Analyst and Reporter. Provide routine reporting to ensure visibility to market dynamics as well as the progress and success of internal initiatives. These will include:
  • Patient Advocate and Product Ideator. We believe strongly in the medicinal benefit of cannabis, and expect that you will too. You aren't expected to formulate new gummies or design new vapes, but you will be the voice of the patient who is looking for relief. Combined with competitive insights and consumer data, you should be a vocal advocate for what will work well in the market.


  • 3-5 years of brand, marketing and business leadership experience.
  • Bachelor's degree in Marketing, Business or other related field
  • Familiarity with marketing analytics software and comfort learning new digital marketing/CRM platforms like AlpineIQ.
  • Track record of success in simultaneously managing and supporting multiple complex creative projects
  • Strong verbal and written communication skills with excellent presentation capabilities.
  • Comfortable with tight timelines and have demonstrated successes in either reprioritizing to get the work done, or raising flags on unachievable delivery targets ASAP.
  • Cannabis, pharmaceutical, and/or regulatory experience are valuable but not mandatory.
  • Age 21 or over (Industry Requirement)
  • High School Diploma or equivalent (Industry Requirement)
  • Valid Government-Issued Photo ID (Industry Requirement)


  • Travel 40-60% to our cultivation, production and retail locations within Texas and our other markets.
  • Must be able to remain in a stationary position 50-75% of the time
  • The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
  • Constantly operates a computer and other office productivity machinery
  • Must be able to lift 50 lbs. unassisted.
  • Frequently communicates with other employees/customers. Must be able to exchange accurate information in these situations


  • Are self-motivated; micro-managing isn't fun for anyone
  • Roll your sleeves up and do the work; strategy is important, but so is getting stuff done
  • Can work fast and be flexible; our industry is always changing
  • Play nice with others; we collaborate with each other a lot
  • Think creatively; sometimes, the "traditional" solution isn't the best one


  • Employee discount
  • Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs
  • Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
  • Tuition Reimbursement Programs
  • Pet Insurance
  • Chance to make a difference; Employee Relief Fund, community volunteerism through our Parallel Cares program


Our Vision

Our Mission

Our Values -


Company BenefitsBenefits for this job may vary.

401(k) with Company Match, Career Advancement, Career Training, Charitable Gift Matching, Company Discounts, Dental, Medical, & Vision Benefits, Education Reimbursement, Flexible Time Off / Unlimited Vacation, Inclusive Environment, Life Insurance, Paid Parental Leave, Paid Time Off, Pet-Friendly, Relaxed / Casual Dress Code, Short-Term & Long-Term Disability, Work From Home / Remote

Working Environment

(No Information)

About Parallel

Parallel is one of the largest privately-held, vertically-integrated, multi-state cannabis operators in the U.S. with active operations in five high-growth cannabis markets. In each market we are known by distinct retail brand names:  ‍

  • Florida: Surterra Wellness
  • Massachusetts: NETA 
  • Texas: goodblend 
  • Pennsylvania: goodblend 
  • Nevada: The Apothecary Shoppe

Parallel is building a leading well-being company and are looking for the best, most diverse talent to join our team. We have a high-performance, inclusive, and employee-focused culture, that focuses just as much on how we do things as on what we do. We strive for the highest compliance to our laws and regulations, while finding the most efficient and innovation solutions that will benefit how we continue to serve our customers.