Company & Role Overview
Summary
Description
Reports To:
Location:
Workplace Type:
Why HSCP Service Company, LLC?
Who you'll work for
:
Our Culture:
About the Role
:
How you'll make a difference
:
- Develop social media content to help accelerate our reputation state-wide and build a loyal following
- Oversee implementation of local communications strategy - for campaigns, events, product launches and digital marketing - for both internal and external audiences
- Organize & attend off-site activities as needed, such as, cannabis trade shows and competitions
- Work with Acreage Marketing team and dispensary team to create compelling marketing campaigns and events to help establish The Botanist as the leading cannabis company.
- Responsible for marketing project management including budgeting, expense tracking and reporting, and tracking key performance indicators for marketing initiatives.
- Manage production of online and offline local marketing assets, graphic design, audio / video production, sales tools, collateral, ads and web site updates from initial concept to finished product.
- Analyze products, services offerings and approach of key competitors; leverage the insights gained to communicate key points of differentiation for products and services to our dispensary customers /partners.
- Act as a brand steward, upholding brand and trademark standards and consistency across all marketing projects and communication vehicles.
- Owns key brand toolkit projects including Digital Asset Management and Branded Goods Catalogs to enable local teams to efficiently and consistently deploy brand campaigns across markets;
- Assist HR in local job fair, employment marketing and employee engagement activities
- Perform related duties as assigned by supervisor
- Maintain compliance with all State Regulations and company policies and procedures
Requirements
Skills to be Successful:
Education and Experience
- Must be 21 years of age or older
- Degree in Marketing, Advertising, Business Management or related field (or equivalent in experience)
- Ability to work independently and as part of a team to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices
Computers and Technology
- Excellent knowledge of Microsoft Office, Adobe and various software tools
- Highly skilled and knowledgeable about social media platforms, digital marketing and engagement
- Knowledge State Cannabis Marketing regulations preferred
Other Requirements
- Ability to travel to multiple locations within NY and NJ as necessary; must have reliable transportation
Perks & Benefits:
- Full suite of medical, dental, and vision insurance
- Paid parental leave
- 401 (k)
- Paid Time Off
- Short Term and Long-Term Disability
- Employee Assistance Program
- Employee life insurance and supplemental life
- Spouse and child life and ADD&D
- Pet insurance
- FSA and HAS available
Schedule
- Monday-Friday
Work Environment and Physical Demands
Code of Conduct
Company BenefitsBenefits for this job may vary.
Working Environment
About Acreage Holdings Co.
Headquartered in New York City, Acreage is a multi-state operator of cannabis cultivation and retailing facilities in the U.S., including the company’s national retail store brand, The Botanist. Acreage’s wide range of national and regionally available cannabis products include the award-winning Botanist brand, the highly recognizable Tweed brand, the Prime medical brand in Pennsylvania, the Innocent edibles brand in Illinois and others. Acreage also owns Universal Hemp, LLC, a hemp subsidiary dedicated to the distribution, marketing and sale of CBD products throughout the U.S.
Since its founding in 2011, Acreage has focused on building and scaling operations to create a seamless, consumer-focused, branded experience. More information is available at www.acreageholdings.com.