Marketing Coordinator (Hybrid)

Description

Reports To:

Location:

Workplace Type:

Why HSCP Service Company, LLC?

Who you'll work for

:

Our Culture:

About the Role

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How you'll make a difference

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• Develop social media content to help accelerate our reputation state-wide and build a loyal following
• Oversee implementation of local communications strategy - for campaigns, events, product launches and digital marketing - for both internal and external audiences
• Organize & attend off-site activities as needed, such as, cannabis trade shows and competitions
• Work with Acreage Marketing team and dispensary team to create compelling marketing campaigns and events to help establish The Botanist as the leading cannabis company.
• Responsible for marketing project management including budgeting, expense tracking and reporting, and tracking key performance indicators for marketing initiatives.
• Manage production of online and offline local marketing assets, graphic design, audio / video production, sales tools, collateral, ads and web site updates from initial concept to finished product.
• Analyze products, services offerings and approach of key competitors; leverage the insights gained to communicate key points of differentiation for products and services to our dispensary customers /partners.
• Act as a brand steward, upholding brand and trademark standards and consistency across all marketing projects and communication vehicles.
• Owns key brand toolkit projects including Digital Asset Management and Branded Goods Catalogs to enable local teams to efficiently and consistently deploy brand campaigns across markets;
• Assist HR in local job fair, employment marketing and employee engagement activities
• Perform related duties as assigned by supervisor
• Maintain compliance with all State Regulations and company policies and procedures

Requirements

Skills to be Successful:

Education and Experience

• Must be 21 years of age or older
• Degree in Marketing, Advertising, Business Management or related field (or equivalent in experience)
• Ability to work independently and as part of a team to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices

Computers and Technology

• Excellent knowledge of Microsoft Office, Adobe and various software tools
• Highly skilled and knowledgeable about social media platforms, digital marketing and engagement
• Knowledge State Cannabis Marketing regulations preferred

Other Requirements

• Ability to travel to multiple locations within NY and NJ as necessary; must have reliable transportation

Perks & Benefits:

• Full suite of medical, dental, and vision insurance
• Paid parental leave
• 401 (k)
• Paid Time Off
• Short Term and Long-Term Disability
• Employee Assistance Program
• Employee life insurance and supplemental life
• Spouse and child life and ADD&D
• Pet insurance
• FSA and HAS available

Schedule

• Monday-Friday

Work Environment and Physical Demands

Code of Conduct

Headquartered in New York City, Acreage is a multi-state operator of cannabis ‎cultivation and retailing facilities in the U.S., including the company’s national retail store ‎brand, The Botanist. Acreage’s wide range of national and regionally available cannabis products include the award-winning Botanist brand, the highly recognizable Tweed brand, the Prime medical brand in Pennsylvania, the Innocent edibles brand in Illinois and others. Acreage also owns Universal Hemp, LLC, a hemp subsidiary dedicated to the distribution, marketing and sale of CBD products throughout the U.S.

Since its founding in 2011, Acreage has focused on building and scaling operations to create a ‎seamless, consumer-focused, branded experience. More information is available at www.acreageholdings.com.