Director of Wholesale

Location: Denver, CO

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Job Posted
May 06, 2024
Company: Trulieve

Company & Role Overview


"Trulieve Grows One Patient at a Time"

Requisition ID:

Remote Work Available:

Director of Wholesale Sales



Reports to:

Job Summary:

Key Responsibilities:

  • Provide leadership to our growing team with regards to building relationships with buying and merchandising teams, driving revenue and margin goals, and executing promotional strategies within retail
  • Achieve sales, profit and inventory goals for mass retail accounts within North America
  • Develop strategic plans for channels, retailers, and products towards revenue and profitability goals on monthly, quarterly and yearly basis
  • Build brand awareness and improve wholesale market positioning for all Trulieve brands: Roll One, Modern Flower, Cultivar Collection, Sweet Talk, Co2lors
  • Forecast at the account and product level as required, work collaboratively with merchandise planning and product lead times
  • Manage funds and resources for the best return on marketing investment; analyze data and implement high quality solutions to issues and actions to drive business proactively
  • Responsible for the tactical, daily execution of the business, including merchandising objectives, operational optimization, budgets, and building customer relationships with all partners
  • Seek consensus and approval from internal stakeholders for proposed plans; negotiate with accounts to achieve company's best position
  • Monitor retailer sales and inventories; partner with merchandise planning to assess risks and opportunities; communicate and implement best profit and high customer satisfaction solutions
  • Execute plans regarding distribution, merchandising, pricing, and product placement, including negotiating contracts and various programs with customers

Educational/Experience Requirements:

  • A minimum of 10 years of work experience, preferably in mass retail account management
  • Prior experience working with cannabis industry MSOs preferred: Curaleaf, GTI, Terrascend, Pharmacann, Jushi, Jars, Verano, The Cannabist, Cresco
  • Ability to think creatively and develop long-term plans for partners, which maximize brand awareness and profit, while minimizing channel conflict and cannibalization
  • Diverse experience working with cross functional departments, including operations, marketing, channel management, category management and finance
  • Good customer and cross functional interface capabilities; excellent presentation and influencing skills
  • Ability to accurately forecast demand for sales and profit growth on a micro and macro level
  • Experience building performance marketing within retailer-owned media networks a strong plus

Nearest Major Market:

Working Environment

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About Trulieve