Email Specialist

The Role

Responsibilities

• Own the day-to-day configuration, testing, and execution of email marketing communications to RISE customers, patients, and rewards members in 6 - 7 key markets.
• Lead weekly calls with Regional Marketing Managers and local buying teams to understand market priorities, develop content calendars, and review program performance.
• Use Monday.com to manage projects, collaborate with internal creative teams, and provide guidance and feedback on written and designed email assets.
• Collaborate with Merchandising Specialists and Website Manager to ensure cross-channel coordination on national marketing initiatives and market-level promotions.
• Provide regular performance reports to internal and external partners that include data on email opens, clicks, conversion rates, sales, unsubscribes, and more.
• Contribute to quarterly CRM reports and provide detailed, data-driven insights on performance and recommended optimizations in your respective markets.
• Support various strategic programs via one-time and automated email campaigns across the customer lifecycle including promotional, welcome, win-back, post-purchase, loyalty, retention, surveys, and more.
• Act as liaison between the CRM team and brand stakeholders

Qualifications

• Bachelor's degree or equivalent practical experience
• 2+ years of Email Marketing experience (retail category experience preferred but not required)
• Strong interpersonal skills. This role is highly collaborative with both internal and external partners, so we're looking for a passionate and agile relationship builder. Someone with experience in account management or client management would be a plus!
• Must have hands-on email service provider experience and be proficient in building marketing campaigns and workflows within HubSpot, MailChimp, Email Studio, or equivalent
• Basic understanding of audience segmentation and basic email marketing KPIs such as open rate, click rate, unsubscribes, bounces, etc.
• A strong attention to detail and commitment to quality assurance and proofreading processes.
• Passion for data and focus on business KPIs, to effectively prioritize projects based on potential business impact
• Strong organizational and time management skills to support juggling day-to-day responsibilities with longer-term projects and urgent projects as-needed. This is a fast-paced, dynamic role.
• Understanding of privacy laws including CAN-SPAM, GDPR, TCPA and other email/SMS compliance regulations a plus.
• Knowledge of Canva, HTML & SQL is a plus, but not required.
• Knowledge of the cannabis industry a plus, but not required.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved b y state badging agency to work in cannabis industry

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.