Director, Digital Marketing

Location: Chicago, IL

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Job Posted
Jun 03, 2024
Company: Curaleaf

Company & Role Overview

Summary

Rooted in

Good.

Our Mission:

Our Vision:

Our Values:

  • Lead and Inspire.
  • Commit to Win.
  • ONE Curaleaf.
  • Driven to Deliver Excellence.
  • Manage products sold on the Hemp site including posting & managing content, managing inventory and sell-through in partnership with sales team, and driving revenue through ecommerce
  • Set strategy and manage digital advertising efforts for Hemp in partnership with National Digital team, including but not limited to:
    • Paid search, Paid social, Programmatic, SEO, Discover new advertising opportunities
    • Identify and select vendors
    • Manage budgets and advertising performance
    • Work with digital and marketing managers to optimize B2C CRM and social media efforts
    • Work with tech resources (internal and external) for continued platform improvement
    • Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 7-10+ years of experience in digital marketing, with at least 3-5 years in a leadership role
  • Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
  • Strong leadership and project management skills in order to manage project timelines and cross-functional teams with excellence in execution with strong attention to details
  • Strong analytical skills in using data to make sound recommendations affecting business decisions and results
  • Strong financial acumen
  • Business negotiation skills
  • Ability to solve problems and overcome obstacles
  • Strategic thinking skills and proven experience generating original ideas
  • Strong interpersonal skills
  • Excellent written communication skills and solid presentation skills
  • Adaptability and flexibility to meet changing priorities
  • Good foundation of CPG and marketing know-how, and an understanding of marketing mix (product, positioning, packaging, pricing, promotion and distribution)
  • Highly proficient in Microsoft Excel and PowerPoint
  • Competitive Pay
  • Medical, Dental, Vision Benefits
  • Healthcare and Dependent Care Flexible Spending Account (FSA)
  • Health Savings Account (HSA)
  • Retirement Plan - 401(K)
  • Life/AD&D Insurance
  • Short- and Long-Term Disability
  • Paid Parental Leave
  • Community Involvement Through our Rooted in Good Initiative
  • Employee Resource Groups
  • Employee Referral Payment Program
  • Paid Time Off (PTO)
  • Employee Assistance Program
  • Commuter Benefits
  • Employee Product Discounts

Current Curaleaf employees should use our internal job board to submit an application for current openings: https://app2.greenhouse.io/internal_job_board

Working Environment

(No Information)

About Curaleaf

Curaleaf creates clean, reliable, trusted cannabis products for wellness and medical use. Our highly-skilled dispensary staff is trained—and dedicated!—to help you find just the right method and concentration to achieve your personal cannabis goals