Assistant Brand Manager

Location: Chicago, IL

View cannabis job requirements in Illinois
Job Posted
Jun 12, 2024
Company: Green Thumb Industries

Company & Role Overview


The Role

Innovation - Assistant Brand Manager

Innovation - Assistant Brand Manager



  • Maintain intelligence on the market dynamics, including competitive landscape, market share, and environmental factors impacting GTI's optimal product portfolio for assigned categories


  • Lead development of the cross-functional business cases to validate new product ideas.
  • Support the cross-functional development of new formulations, including development of the technical brief, coordination of relevant internal and consumer sampling plans, and getting approvals from key stakeholders.
  • Support the cross-functional development of new packaging structures, including the briefing process, partnership with the packaging team, and approvals with key stakeholders.
  • Support the packaging artwork development process for all market expansion projects.
  • Manage updates for all products within our Master Product List.
  • Manage all packaging workflows through our internal quality control system.
  • Document all state-specific regulations impacting formulations and packaging for clear guidance to both our R&D and creative/packaging partners prior to transition to local compliance resources.


  • 1-3+ years of progressive business experience; cannabis or CPG experience is a plus.
  • Strong analytical skills and comfort with numbers.
  • Exceptional organization and project management skills; strong attention to detail is a must.
  • Strong writing, presentation, and verbal communication skills
  • Comfortable with ambiguity and able to effectively prioritize and pivot in a fast-paced environment.
  • Strong product acumen and cannabis knowledge.
  • Bachelor's degree in marketing, operations, or a related field preferred

Additional Requirements

  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must be a minimum of 21 years of age

Company BenefitsBenefits for this job may vary.

Dental, Medical, & Vision Benefits, Paid Time Off, Company Discounts, Flexible Time Off / Unlimited Vacation, Free Snacks / Drinks, Inclusive Environment, Life Insurance, Lunch & Learns, Paid Parental Leave, Relaxed / Casual Dress Code, Short-Term & Long-Term Disability, Work From Home / Remote

Working Environment

(No Information)

About Green Thumb Industries

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.