Wholesale Marketing Manager

Description

Why HSCP Service Company, LLC?

Who you'll work for:

Our Culture:

About the Role

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How you'll make a difference

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ESSENTIAL FUNCTIONS & RESPONSIBILITIES

CAMPAIGN DEVELOPMENT & EXECUTION (WHOLESALE):

• Collaborate on the creation of comprehensive playbooks for:
  • Product Launches
  • Pop-Up Events (Wholesale)
  • Brand Ambassador Strategy & Training
• Develop strategic plans for product launches (pre-launch, launch, and post-launch phases) for the wholesale channel.
• Crafts compelling campaigns to launch and promote brand products to wholesale markets.
• Develops in depth campaign briefs to submit to Creative Services, ensuring clear and accurate creative builds.
• Oversee the execution of national promotional campaigns, pop-up events, and brand ambassador programs for the wholesale channel to include sampling plans and performance.
• Act as a brand steward, upholding brand and trademark standards and consistency in all projects.
• Track campaign performance and analyze results to identify areas for improvement in future initiative WHOLESALE MARKETING OPERATIONS:
• Manage the Brand Marketing budget allocated for wholesale marketing activities.
• Oversee the continuous maintenance & maximization of Lingo and various wholesale-specific tools (ex: Leaf Link, Repsly, ExploreBotanist)
• Coordinate with Creative Serv on the creation of local marketing assets for wholesale partners (price cards, sell sheets). WHOLESALE PARTNER ENABLEMENT:
• Develop and maintain the JANE Digital Merchandising Program to support wholesale partners in collaboration with the Digital Marketing Director
• Update the store locator on ExploreBotanist.com to ensure accurate information for wholesale customers.
• Oversee the Dutchie Brand Portal and wholesale Trade platforms to maximize merchandising and sales opportunities.
• Design & implement targeted campaigns and provide selling tools specifically for wholesale.
• Develop in collaboration with Sr Director of Product Marketing SeedTalent training modules. DATA ANALYSIS & REPORTING:
• Continuously monitor market performance and trends to inform strategic decision-making.
• Conduct in-depth analysis of campaign performance (both national and local) to identify areas for improvement.
• Track launch performance and analyze results for new product introductions within the wholesale channel.

Skills to be Successful

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EDUCATION AND EXPERIENCE:

• Degree in Marketing, Advertising, Business Management, or related field (or equivalent in experience)
• 5+ years of Marketing experience in Cannabis or other heavily regulated industry
• Ability to work independently and as part of a team to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices

COMPUTERS AND TECHNOLOGY:

• Excellent knowledge of Microsoft Office, Adobe, and various software tools
• Highly skilled and knowledgeable about social media platforms, digital marketing, and engagement
• Knowledge State Cannabis Marketing regulations preferred

OTHER REQUIREMENTS:

• Ability to travel to multiple locations as necessary; must have reliable transportation
• Must be able to pass state & federal CORI background check

Perks & Benefits:

• Full suite of medical, dental, and vision insurance
• Paid parental leave
• 401 (k)
• Paid Time Off
• Short Term and Long-Term Disability
• Employee Assistance Program
• Employee life insurance and supplemental life
• Spouse and child life and ADD&D
• Pet insurance
• FSA and HAS available

Schedule

• Monday-Friday

Work Environment and Physical Demands

Code of Conduct

HSCP Service Company, LLC

HSCP Service Company, LLC

Headquartered in New York City, Acreage is a multi-state operator of cannabis ‎cultivation and retailing facilities in the U.S., including the company’s national retail store ‎brand, The Botanist. Acreage’s wide range of national and regionally available cannabis products include the award-winning Botanist brand, the highly recognizable Tweed brand, the Prime medical brand in Pennsylvania, the Innocent edibles brand in Illinois and others. Acreage also owns Universal Hemp, LLC, a hemp subsidiary dedicated to the distribution, marketing and sale of CBD products throughout the U.S.

Since its founding in 2011, Acreage has focused on building and scaling operations to create a ‎seamless, consumer-focused, branded experience. More information is available at www.acreageholdings.com.