Ecommerce Marketing Specialist

Location: Tallahassee, FL

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Job Posted
Jun 24, 2024
Company: Trulieve

Company & Role Overview


"Trulieve Grows One Patient at a Time"

Requisition ID:

Remote Work Available:

About Trulieve:


Reports to:

Position Summary:

Key Responsibilities:

E-commerce Management

  • Manage and optimize Trulieve's e-commerce platforms using Magento (Adobe Commerce).
  • Implement and oversee product listings, pricing and promotional campaigns.
  • Monitor website performance and user behaviors to identify opportunities for improvement.

Customer Experience

  • Enhance the online shopping experience by implementing best practices for UX/UI design.
  • Respond to support tickets (Zendesk) and troubleshoot any issues related to the e-commerce platform.
  • Work closely with customer service and retail to address and resolve inquiries and/or issues.

Content Management

  • Utilize Adobe Experience Manager (AEM) or equivalent CMS to create, update, and manage web content.
  • Collaborate with brand and content teams to ensure that all digital content aligns with brand guidelines and marketing strategies.
  • Ensure the website is updated regularly with the latest products, news, and promotions.

Digital Marketing

  • Develop and execute e-commerce marketing campaigns to drive traffic and sales.
  • Manage SEO and SEM efforts to improve search ranking and visibility.
  • Analyze and report on campaign performance, providing insight and recommendations for future initiatives.

Data Analysis

  • Track and analyze key performance indicators (KPIs) to measure the success of e-commerce initiatives.
  • Conduct A/B testing to optimize website features and marketing campaigns.
  • Use data-driven insights to inform marketing strategies and improve conversion rates.

Preferred Software/Platform Experience

  • Content Management Systems: Proficiency with Enterprise CMS, preferably Adobe Experience Manager (AEM).
  • Coding Languages: Strong skills in HTML, CSS, and JavaScript.
  • Adobe Creative Suite: Familiarity with AEM, Photoshop, and Adobe Commerce.
  • Google Suite Tools: Proficient in Google Analytics, Search Console, and A/B Testing tools.
  • Heat Mapping Software: Ability to use heat mapping for user interaction analysis.
  • Artificial Intelligence: Experience with AI for content personalization and customer experience enhancement.
  • Marketing Insights: Ability to derive marketing insights from web analytics to inform content strategy.


  • Bachelor's degree in marketing, E-commerce, Business, or a related field.
  • Minimum of 3-5 years of experience in e-commerce marketing
  • Proficiency with Magento (Adobe Commerce) and Adobe Experience Manager (AEM) or equivalent CMS.
  • Strong understanding of SEO, SEM, and digital marketing best practices.
  • Experience with web analytics tools such as Google Analytics.
  • Excellent project management and organizational skills.
  • Strong written and verbal communication skills. Ability
  • Ability to work collaboratively in a fast-paced environment.

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Working Environment

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About Trulieve