Marketing Director

Rooted in

Good.

Our Mission:

Our Vision:

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

• Develop and implement marketing strategy for the entire East Region covering Wholesale, Retail, Digital, Media, CRM, Creative
• Lead trade marketing strategy, working closely with the sales teams on account and event activation
• Lead a team of marketing professionals to execute national and regional marketing initiatives
• Partner with national marketing team to develop and execute marketing plans for with objectives, strategies, and tactics to support market growth objectives driven by analytical insights
• Partner with national media team to place strategic regional media buys
• Develop strategies and action plans for retail, wholesale, and digital marketing including events, partner collaborations and deliver results
• Work cross functionally to build a differentiated product road map and deliver best in class marketing to launch and support those products
• Develop strong plans that support state revenue targets
• Maintain knowledge of the consumer, market, and trends in order to develop data backed business and consumer insights
• Identify opportunities in the marketplace through competitive insights, community engagements and strategic partnerships
• Responsible for adhering to and strategizing against marketing budget
• KPIS primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/ customer product mix portfolio
• Responsible for the strategy and implementation of Wholesale/Trade/Customer Marketing programs that meet the growth objectives of Curaleaf brands, with a strong emphasis on driving brand awareness and conversion in the region.
• Collaborate with core marketing teams on campaign concept, messaging, content, creativity, promotion, and optimization to ensure the effectiveness of regional programs

• 10 -12 years of experience in Consumer-packaged goods (CPG) and Marketing, ideally in Trade Marketing.
• Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience.
• Strong leadership and project management skills to manage project timelines and cross functional teams with excellence in execution with strong attention to details.
• Strong analytical skills in using data to make sound recommendations affecting business decisions and results.
• Strong financial acumen.
• Business negotiation skills.
• Ability to solve problems and overcome obstacles.
• Strategic thinking skills and proven experience generating original ideas.
• Strong interpersonal skills.
• Excellent written communication skills and solid presentation skills.
• Adaptability and flexibility to meet changing priorities.
• Good foundation of CPG and marketing know-how, and an understanding of marketing mix (product, positioning, packaging, pricing, promotion and distribution)
• Highly proficient in Microsoft Excel and PowerPoint

• Competitive Pay
• Medical, Dental, Vision Benefits
• Healthcare and Dependent Care Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Retirement Plan - 401(K)
• Life/AD&D Insurance
• Short- and Long-Term Disability
• Paid Parental Leave
• Employee Referral Payment Program
• Paid Time Off (PTO)
• Employee Assistance Program
• Commuter Benefits

Current Curaleaf employees should use our internal job board to submit an application for current openings: https://app2.greenhouse.io/internal_job_board

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