Marketing Manager (Massachusetts Market)

**This is a hybrid role and we are looking for candidates who can commute to our Brookline, Northampton, and Franklin locations on a weekly basis. **

Everyone is welcome here. Each of us is unique, and that's what makes us amazing. We believe in inclusiveness and celebrating each person's individuality, because there's power in bringing people with different points of view and life experiences together. That's why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there's no limit to what we can achieve.

IN A NUTSHELL...

WHAT YOU WILL BE DOING

• Single Point of Contact for Product Marketing. You will know the local consumers and trends in those markets better than anyone. Leverage data to uncover insights and opportunities which will inform marketing campaigns and the market product roadmap.
• Competitive Expert. Know the competitive landscape and respond quickly to any competitive changes with data-backed recommendations. Track new products, product quality and pricing in your market and inform leadership of observations and opportunities. You will spend a lot of time 'in the field' to be able to provide firsthand knowledge.
• Data Analyst and Reporter. Provide routine reporting to ensure visibility to market dynamics as well as the progress and success of internal initiatives. These will include:
  • Monthly business reviews
  • Competitive updates
  • Post launch analyses on product launches.
  • Consumer research and surveys that gather feedback and produce actionable insights
  • Product and innovation opportunities and roadmaps
• Product Ideator and Customer/Patient Advocate. We believe strongly in the benefits of cannabis and expect that you will too. You aren't expected to formulate new gummies or design new vapes, but you will be the voice of our customers who have a variety of needs. Combined with competitive insights and consumer data, you should be a vocal advocate for what will work well in the market

MARKET-SPECIFIC CONTEXT & RESPONSIBILITIES

NETA (Massachusetts)

Goodblend (Texas)

EXPERIENCE AND SKILLS YOU'LL BRING

• 3-5 years of brand, marketing and business leadership experience
• Bachelor's degree in marketing, business or other related fields and/or equivalent experience
• Familiarity with marketing analytics software and comfort learning new digital marketing/CRM platforms like AlpineIQ
• Track record of success in simultaneously managing and supporting multiple complex creative projects
• Strong verbal and written communication skills with excellent presentation capabilities
• Familiarity with the market you will be supporting, and willingness to engage with a wide variety of partners and stakeholders
• Comfortable with tight timelines and have demonstrated successes in either reprioritizing to get the work done, or raising flags on unachievable delivery targets ASAP
• Cannabis, pharmaceutical, and/or regulatory experience are valuable but not mandatory.
• Age 21 or over (Industry Requirement)
• High School Diploma or equivalent (Industry Requirement)
• Valid Government-Issued Photo ID (Industry Requirement)

PHYSICAL REQUIREMENTS

• Travel 40-60% to our cultivation, production, and retail locations within the designated market as well as other company markets.
• Must be able to remain in a stationary position 50-75% of the time.
• The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
• Constantly operates a computer and other office productivity machinery.
• Must be able to lift 50 lbs. unassisted.
• Frequently communicates with other employees/customers. Must be able to exchange accurate, timely information in these situations.

YOU WILL BE SUCCESSFUL IF YOU...

• Are self-motivated; micro-managing isn't fun for anyone.
• Roll your sleeves up and do the work; strategy is important, but so is getting stuff done.
• Can work fast and be flexible; our industry is always changing.
• Play nice with others; we collaborate with each other a lot.
• Think creatively; sometimes, the "traditional" solution isn't the best one.

WHAT YOU GET

• Employee discount
• Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs.
• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements.
• Tuition Reimbursement Programs
• Pet Insurance

PARALLEL IS UNITED BY OUR VISION, Mission, & Values

Our Vision

Our Mission

Our Values -

Parallel is one of the largest privately-held, vertically-integrated, multi-state cannabis operators in the U.S. with active operations in five high-growth cannabis markets. In each market we are known by distinct retail brand names:  ‍

• Florida: Surterra Wellness
• Massachusetts: NETA 
• Texas: goodblend 
• Pennsylvania: goodblend 
• Nevada: The Apothecary Shoppe

Parallel is building a leading well-being company and are looking for the best, most diverse talent to join our team. We have a high-performance, inclusive, and employee-focused culture, that focuses just as much on how we do things as on what we do. We strive for the highest compliance to our laws and regulations, while finding the most efficient and innovation solutions that will benefit how we continue to serve our customers.