Brand Marketing Manager - Retail

Brand Marketing Manager - Retail

1906 is a trailblazer in the cannabis health and wellness industry,

About the job

Key Responsibilities:

• Strategy & Activation
• Develop and implement holistic marketing strategies that achieve annual business objectives across the retail dispensary channel in six states.
• Steward and integrate all elements of how the 1906 brand comes to life: partner with our DTC marketing teams, sales and product teams to ensure consistent and thoughtful storytelling across all consumer touchpoints
• Provide brand leadership and guidance to internal and external partners, fostering collaboration and ensuring optimal outcomes
• Drive trade marketing strategy, collaborating closely with the sales teams on account and event activation. Establish solid working relationships with key dispensary partners, ensuring marketing plans are flawlessly activated at top retailers.
• Brand & Business Planning
• Develop campaign briefs, manage product launches, and track comprehensive marketing calendars. Bring product insights, brand stories, and customer empathy to internal discussions.
• Develop a holistic view of the category (competitive analysis, category trends, consumer and customer dynamics) to identify growth opportunities.
• Partner with the 1906 sales team and dispensary partners bring growth opportunities to execution, evaluation and iteration.
• Influence and inform core business processes and deliverables such as strategic planning, AOP and sales story creation that links brand strategy to customer and category needs.
• Own and manage weekly brand marketing/content calendar and write briefs for brand marketing moments.
• Partner with creative, social, PR, and agency teams to guide content creation aligned with brand strategy.
• Ensure that brand initiatives are executed on-time, on-budget and deliver a consistent brand identity.
• Data-Driven Decision Making
• Develop KPIs, measure and analyze the performance of brand marketing efforts, provide insights to executive and cross-functional teams and identify opportunities for improvement
• Analyze consumer insights, market dynamics, media trends, and more to craft impactful marketing plans spanning digital, social media, search, and influencer content.
• Commercialization
• Ensure commercialization (category extensions, new products and segment innovation) is grounded in relevant category + consumer insight and develop a brand marketing strategy across channels to maximize launches
• Partner with the product team to drive product pipeline development and implementation
• Partner with sales team to ensure that product pipeline is supported to deliver KPIs, including meeting goals in retail dispensaries

Who You Are:

• A Positioning Maestro: You have an innate ability to grasp and communicate the essence of a product, rooted in your profound understanding of the consumer.
• A Market Maven: Always in the know, your strategies are informed by deep market insights, customer preferences, and competitive intelligence.
• Strategically Creative: Your decisions are backed by qualitative and quantitative insights, but you're not averse to taking creative leaps when they promise substantial rewards.
• Entrepreneurial: You see the bigger picture, identifying and establishing systems and initiatives that drive business growth.

Qualifications

• 5-8 years of marketing experience, ideally in a brand management role
• Comprehensive knowledge of Alcohol/Beverage, Beauty and/or Consumer (CPG) sector, with a strong preference for expertise in Trade Marketing
• A four-year college degree, MBA preferred.
• Desire to function as a business owner and a passion for brand management.
• Demonstrated ability to deliver results.
• Analytical mindset with the ability to interpret data and develop insights and action plans.
• Proven ability to develop effective, engaging and innovative storytelling and marketing programs
• Experience leading go-to-market processes and exceptional ability to implement cross-functionally
• Strong preference for experience with omnichannel brands with digital fluency (E-Commerce + Retail)
• Strong organizational and interpersonal skills, with a proactive problem-solving attitude.
• Superior communication skills, capable of influencing and guiding cross-functional teams.
• Strategic vision, complemented by excellent time management skills.

Rewards & Benefits:

• Competitive base salary ($120,000 - 150,000, dependent on experience), plus bonus based on company and individual performance.
• Comprehensive medical coverage (we pay 100% of the health premium for employees)
• Dental
• Vision
• FSA
• Long Term Disability
• Short Term Disability
• Critical Illness Insurance
• Accident Insurance
• 401(k) plan with an employer match
• Monthly vehicle allowances and corporate credit cards for business expenses
• Unlimited Paid Time Off
• Immense growth potential in an industry poised to reach $100 Billion by 2030.

Our Commitment:

Join us and redefine the cannabis narrative.

1906 is revolutionizing self-care one edible at a time. We created a new category of cannabis to amplify health and happiness, which quickly put us on top as the fastest-growing brand in Colorado. We’ve innovated across R&D, manufacturing and marketing with breakthrough products that combine moderately-dosed THC with medicinal plants and adaptogens.

User-friendly, portable and thoughtfully engineered, they deliver curated effects within 20 minutes—faster than any other edible on the market. The rapid-onset formulations help users get the most out their days and nights, while staying pleasantly in control. We call it a toolkit for modern living. The industry calls it a giant leap forward.

1906 is available in Colorado, Oklahoma, Illinois, Massachusetts and Arizona.