Company & Role Overview
Summary
*Please include your portfolio in your application to be considered.
The Role
The Role: visual innovator / data guzzler / art & design driver
Responsibilities
- Lead the creation of new (or evolution of existing) creative executions for Performance Creative initiatives across various channels (paid social, packaging, photo/video shoots, campaigns, collateral, POS, merch/swag), for multiple States, while ensuring Brand standards are maintained across multiple brands
- Provide brand / design / creative insights & feedback to external vendor partners
- Collaborate with fellow designers & Creative leaders to initiate creative concepts from start to finish, utilizing new or existing resources to provide innovative, in-budget approaches to given briefs and project requests
- Ability to clearly communicate design vision and creative intent via storyboards / moodboards and other tools while delegating to other creatives
- Actively participate in the creative process by asking questions, voicing opinions, and effectively collaborating with stakeholders to determine project needs
- Lead & multiple projects and work with multiple disciplines at one time
- Lead art direction for photo/video shoots based on brand-provided creative briefs in collaboration with the creative producer
- Manage and provide direction for internal designers, outside vendors / freelancers / contractors as needed
- Organize and maintain digital files via shared storage, DAM and project management system (Monday.com)
- Work closely with BEAT, Innovation & Non-Dispensary teams to ensure materials are produced accurately and on-time
- Ensure that project outputs meet technical requirements for delivery across multiple digital channels while ensuring brand consistency throughout
- Ensure project objectives are successfully met through effective collaboration with leadership, internal, cross-functional, and external partners as projects require
- Ensure state guidelines and requirements are being met
Qualifications
- Minimum of 7+ years of experience in Graphic Design, either within a design firm, advertising agency, or an internal creative marketing team; Experience working within a high-growth company would be highly beneficial (Performance Marketing experience preferred)
- Experience managing a team of 2+ creatives preferred
- An exceptional digital portfolio showcasing innovative concepts and creative solutions (please include a link or attachment with your application)
- Experience in making performance-focused ads for Facebook/ Instagram, TikTok, YouTube and other paid media channels
- Expertise in Figma, Web (UI/UX basics) design, Adobe Creative suite, Photoshop, Illustrator, InDesign (After Effects, Sketch, a plus); strong proficiency w/ Microsoft Office suite & project management systems
- The ability to pre-build and create templated graphic packages for video editors
- Knowledge of AI design tools and how they can be harnessed to increase production efficiencies without sacrificing quality is a plus
- Excellent at maintaining composure through interpersonal communication (written & verbal) and time-management skills
- Strong project management & organizational skills; ability to prioritize, delegate & manage the execution of multiple projects across multiple brands
- Ability to work both independently and collaboratively in a team environment with keen judgement, common sense and resourcefulness; performs under minimal daily supervision, receiving guidance from Design Director
- Possess a high level of critical thinking, continuously open to constructive, developmental feedback
- Strong attention to detail, time management skills, and willingness to learn existing/new workflows preferred
- Excellent interpersonal skills in terms of communication, both written and verbal
- Operates with a high level of professionalism and integrity, including dealing with confidential information. High degree of professionalism when interacting with celebrity talent.
- Willing and able to attend and/or work events on evenings and weekends, as needed.
- Interacts regularly with entirety of Creative team, brand team, events & experience team& retail-related cross-functional teams as needed for completion of assigned projects
- Bachelor's degree, preferred
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must be a minimum of 21 years of age
- Must be approved b y state badging agency to work in cannabis industry
Company BenefitsBenefits for this job may vary.
Dental, Medical, & Vision Benefits, Paid Time Off, Company Discounts, Flexible Time Off / Unlimited Vacation, Free Snacks / Drinks, Inclusive Environment, Life Insurance, Lunch & Learns, Paid Parental Leave, Relaxed / Casual Dress Code, Short-Term & Long-Term Disability, Work From Home / Remote
Working Environment
(No Information)
About Green Thumb Industries
Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.
Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.
People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.