Retention Director, Marketing

About 1906

About the job

Your Key Responsibilities:

• Hands-On Tools Management:
• Lead and manage retention channels using Klaviyo (email), Skio (subscriptions), and Okendo (reviews) to ensure every interaction is optimized for maximum engagement and value.
• Build, manage, and refine list segmentation, automation flows, and dynamic content to personalize customer journeys and deliver seamless multi-channel experiences.
• Own the technical execution and strategy for email and loyalty marketing, ensuring automation drives incremental revenue growth.
• Audience Segmentation & Multi-Channel Automation:
• Develop audience segmentation strategies across email, SMS, and loyalty to build targeted, data-driven customer journeys that increase customer lifetime value (LTV).
• Build and optimize automation flows across channels to maximize revenue and drive engagement. Automations will be central to retention success, delivering the right message at the right time.
• Data-Driven Approach:
• Be obsessed with driving revenue and LTV growth, using data to make decisions and measuring your impact through ongoing A/B testing.
• Lead continuous testing on content, timing, frequency, and product recommendations to optimize performance across channels. Your role will involve as much testing as our web product team, with the goal of refining every stage of the funnel.
• Creative Storytelling & Lifecycle Strategy:
• Own the content strategy for email, SMS, and loyalty channels, developing editorial and lifestyle content that not only sells but also engages and delights our customers.
• Use creative storytelling to foster deeper emotional connections with customers, turning routine product updates into moments that build brand love and long-term loyalty.
• Collaborating with Cross-functional Teams:
• Partner closely with our Chief Marketing Officer, Head of E-commerce and Growth, and CTO (who oversees customer service) to align retention strategies with broader business goals and deliver measurable results.
• Manage key partners and agencies to ensure all retention efforts are executed seamlessly and meet performance expectations.
• Maximizing Customer Lifetime Value (LTV):
• Own the LTV metric from end to end, using your deep understanding of upselling, cross-selling, and churn to optimize customer journeys.
• Regularly analyze customer touchpoints to ensure messaging and product recommendations are perfectly timed to drive repeat purchases and maximize lifetime value.
• Resource Planning and ROI Management:
• Develop resource plans for retention initiatives, efficiently allocating budgets to maximize impact and ensure a positive return on investment.
• Continuously assess the ROI of all retention activities, using data-driven adjustments to optimize channel performance.
• SMS Compliance and Compliant Growth:
• Ensure all SMS marketing efforts comply with federal and state regulations, including but not limited to the Telephone Consumer Protection Act (TCPA) and CTIA guidelines. You will lead the charge in maintaining strict adherence to opt-in/opt-out procedures, proper consent collection, and ensuring clear communication with customers regarding their privacy rights.
• Partner with legal and compliance teams to regularly audit SMS campaigns, ensuring that we are delivering messages in a way that protects our brand and respects our customers' rights.
• Drive compliant growth through thoughtful acquisition strategies-ensuring SMS sign-ups are driven by permission-based marketing tactics that foster trust and loyalty. You'll focus on growing our SMS list without compromising on compliance, utilizing methods such as double opt-ins, transparent consent flows, and customer education around the benefits of signing up.

Who You Are:

• You are a relentless innovator who sees opportunities where others see obstacles. With 5+ years of experience in retention marketing, you've scaled email and loyalty programs that create not just customers, but brand advocates.
• You are a hands-on expert with 5+ years of experience in retention marketing, with deep technical proficiency in managing tools like Klaviyo, Skio, and Okendo.
• Analytical and Data-Driven: You are data's best friend, constantly searching for insights that spark growth. You thrive on measuring performance, continuously running A/B tests and optimizing for LTV and revenue growth.
• Collaborative: You work seamlessly with cross-functional teams to execute on retention strategies, building a system of automation flows and touchpoints that maximize value at every interaction.
• Strategic Visionary: You have a strong vision for developing content that goes beyond sales, using storytelling to engage and delight customers while driving long-term loyalty.
• Experience in Wellness-Focused Brands: You have a passion for wellness and have previously worked in wellness-focused brands where you've built retention programs that inspire customers to engage with your mission.

The Team You'll Join:

Ready to Lead Our Retention Revolution?

Rewards & Benefits:

Our Commitment:

Join us and redefine the cannabis narrative.

1906 is revolutionizing self-care one edible at a time. We created a new category of cannabis to amplify health and happiness, which quickly put us on top as the fastest-growing brand in Colorado. We’ve innovated across R&D, manufacturing and marketing with breakthrough products that combine moderately-dosed THC with medicinal plants and adaptogens.

User-friendly, portable and thoughtfully engineered, they deliver curated effects within 20 minutes—faster than any other edible on the market. The rapid-onset formulations help users get the most out their days and nights, while staying pleasantly in control. We call it a toolkit for modern living. The industry calls it a giant leap forward.

1906 is available in Colorado, Oklahoma, Illinois, Massachusetts and Arizona.