Senior Manager, Marketing and Demand Generation

About Dutchie

About the Role:

What You'll Do:

• Lead Demand Generation Strategy: Develop and execute comprehensive demand generation strategies for acquiring new customers, cross-sell, upsell, and retention campaigns, ensuring alignment with overall business goals.
• Cross-Functional Project Management: Oversee the end-to-end management of marketing initiatives, collaborating closely with sales operations, content, and product marketing teams to deliver impactful campaigns.
• Marketing System Architecture & Reporting: Drive the design and optimization of marketing systems architecture, working in close partnership with sales operations to ensure seamless data flow and robust company-wide reporting.
• Budget & ROI Analysis: Manage and analyze the marketing budget, focusing on maximizing ROI and revenue outcomes through data-driven decision-making.
• Customer Journey Mapping: Partner with content and product marketing teams to map the customer journey and craft compelling messaging across in-person and digital channels that drives engagement and value.
• Team Leadership: Help lead and mentor a talented team of marketers, fostering a culture of innovation, collaboration, and continuous improvement.

What You Bring:

• 8+ Years of Experience: Proven track record in demand generation, marketing leadership, or similar roles with a strong focus on driving measurable results.
• Team Management: At least 3 years of experience managing and developing high-performing teams.
• Data-Driven Mindset: Deep understanding of metrics, KPIs, and analytics, with the ability to translate data into actionable insights and strategies.
• Project Management Expertise: Strong organizational skills with meticulous attention to detail and the ability to manage multiple projects simultaneously.
• Strategic Vision: Ability to think strategically across marketing functions and align marketing initiatives with broader business objectives.

Bonus Points For:

• Technical Proficiency: Hands-on experience within the last 2-3 years managing tools like HubSpot, Salesforce (SFDC), and project management systems.
• AI and Efficiency: Skilled in the latest tools available to extend your capabilities and amplify your impact through the use of AI and other next-gen tools that are allowing marketing teams to build more personalized campaigns.
• Versatility: A scrappy, hands-on approach with the ability to dive into various aspects of the marketing ecosystem, from content creation to social media, email marketing, website optimization, and more.
• Boston Location: Preference for candidates located in the Boston area.

You'll Get...

• Full medical benefits including dental and vision plans to ensure you always have the best care.
• Equity packages in the form of stock options to all employees.
• Technology (hardware, software, reading materials, etc..) allowance
• Flexible vacation and sick days

Dutchie is an all-in-one technology platform offering a full suite of solutions to simplify operations: Point of Sale, Ecommerce, Payments, and more. It is our mission to provide consumers with safe and easy access and supports the wave of positive societal change that cannabis is bringing to the world.