Manager, Regional Marketing - NY

*This role will involve ~50% travel around the NYC/Long Island area.

The Role

Responsibilities

• Development of regional marketing priorities, strategies, and solutions
• Responsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, in-store events, national and regional, promotions, strain/product launches, wholesale programs, etc.
• Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives. Prioritization of opportunities, especially when communicating through digital channels, will be crucial when managing the master calendar.
• Customizes digital and printed creative templates for various centrally and regionally led initiatives to fit regional needs
• Development, planning and execution of new product and strain launch strategies. Closely monitors innovation calendar and stays in constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.
• Serves as the "go-to" for central teams to reach out to for any regional marketing initiatives
• Ownership of local marketing budgets including tracking spend and measuring return on investment
• Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effective
• Develop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizations
• Become the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelines

Qualifications

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• Bachelor's degree preferred
• 5+ years experience in a related field marketing role or broader marketing, brand, or commercial sales roles
• Track record of building strong relationships with cross functional and regional partners
• Experience managing and developing junior marketer(s) is preferred
• A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
• Ability to think strategically and connect high-level strategic objectives to tactical program needs and development
• Knowledge of local on and off-premise cannabis market, including local laws and statutes
• Strong budget management skills with previous budget management and oversight experience
• Ability to gain and maintain an in-depth understanding of target consumer and market trends
• Compliance with all standard safety requirements and guidelines
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
• Experience with Canva or other related design software is preferred
• Strong communication skills - written and verbal
• Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulness
• Adapts and thrives in a demanding, fast-paced environment
• Possesses a high level of critical thinking
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Strong organization planning & project management skills
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50%

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved b y state badging agency to work in cannabis industry

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.