Senior Digital Marketing Specialist

Location: Jacksonville, FL

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Job Posted:
Nov 19, 2024
Company:
Trulieve

Company & Role Overview

Summary

Requisition ID:

Remote Work Available:

Senior Digital Marketing Specialist

Department:

Reporting to:

Location:

FLSA Status:

  • Executing and developing execution email and sms campaigns on a daily basis.
  • Collaborating closely with the CRM Marketing Manager to align digital marketing strategies with overall business goals.
  • Contributing to the creation and maintenance of automated marketing workflows.
  • Participating in the optimization of digital marketing efforts based on performance metrics and analytical insights.
  • Supporting the generation and analysis of digital marketing reports.
  • Acting as a liaison between the digital department and other teams to ensure cohesive marketing efforts.
  • Addressing and resolving any technical or strategic issues in collaboration with the CRM Marketing Manager and relevant teams.
  • Collaborating closely with retail marketing teams to ensure flawless execution of marketing calendars, retail promotions, sales lifts, and audience segmentation, thereby aligning digital marketing strategies with in-store initiatives for a cohesive brand experience.
  • Regularly reporting on digital campaign performance, providing insightful analysis to the CRM Marketing Manager and retail marketing teams, ensuring data-driven decisions are made to optimize overall marketing effectiveness.
  • Keen eye for detail and a commitment to delivering high-quality work.
  • Proactive, problem-solving mindset.
  • Ability to juggle multiple tasks and projects, thriving in a dynamic, collaborative environment.
  • Strong communication skills, both written and verbal.
  • 3-4 years of experience in digital marketing, with a focus on email, SMS, and app push campaigns.
  • Familiarity with enterprise-level ESPs and digital marketing tools.
  • Experience in working with automated marketing workflows and dynamic content.
  • A good understanding of HTML, CSS, and responsive design principles.
  • Proficiency in analyzing digital marketing metrics and translating data into actionable insights.
  • Strong project management skills and the ability to work effectively under the guidance of the CRM Marketing Manager.
  • A collaborative spirit, able to work seamlessly with various teams within the organization.

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Working Environment

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About Trulieve