Company & Role Overview
Summary
Requisition ID:
Remote Work Available:
Senior Digital Marketing Specialist
Department:
Reporting to:
Location:
FLSA Status:
- Executing and developing execution email and sms campaigns on a daily basis.
- Collaborating closely with the CRM Marketing Manager to align digital marketing strategies with overall business goals.
- Contributing to the creation and maintenance of automated marketing workflows.
- Participating in the optimization of digital marketing efforts based on performance metrics and analytical insights.
- Supporting the generation and analysis of digital marketing reports.
- Acting as a liaison between the digital department and other teams to ensure cohesive marketing efforts.
- Addressing and resolving any technical or strategic issues in collaboration with the CRM Marketing Manager and relevant teams.
- Collaborating closely with retail marketing teams to ensure flawless execution of marketing calendars, retail promotions, sales lifts, and audience segmentation, thereby aligning digital marketing strategies with in-store initiatives for a cohesive brand experience.
- Regularly reporting on digital campaign performance, providing insightful analysis to the CRM Marketing Manager and retail marketing teams, ensuring data-driven decisions are made to optimize overall marketing effectiveness.
- Keen eye for detail and a commitment to delivering high-quality work.
- Proactive, problem-solving mindset.
- Ability to juggle multiple tasks and projects, thriving in a dynamic, collaborative environment.
- Strong communication skills, both written and verbal.
- 3-4 years of experience in digital marketing, with a focus on email, SMS, and app push campaigns.
- Familiarity with enterprise-level ESPs and digital marketing tools.
- Experience in working with automated marketing workflows and dynamic content.
- A good understanding of HTML, CSS, and responsive design principles.
- Proficiency in analyzing digital marketing metrics and translating data into actionable insights.
- Strong project management skills and the ability to work effectively under the guidance of the CRM Marketing Manager.
- A collaborative spirit, able to work seamlessly with various teams within the organization.
Nearest Major Market:
Working Environment
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