Senior Digital Marketing Specialist

Requisition ID:

Remote Work Available:

Senior Digital Marketing Specialist

Department:

Reporting to:

Location:

FLSA Status:

• Executing and developing execution email and sms campaigns on a daily basis.

• Collaborating closely with the CRM Marketing Manager to align digital marketing strategies with overall business goals.

• Contributing to the creation and maintenance of automated marketing workflows.

• Participating in the optimization of digital marketing efforts based on performance metrics and analytical insights.

• Supporting the generation and analysis of digital marketing reports.

• Acting as a liaison between the digital department and other teams to ensure cohesive marketing efforts.

• Addressing and resolving any technical or strategic issues in collaboration with the CRM Marketing Manager and relevant teams.

• Collaborating closely with retail marketing teams to ensure flawless execution of marketing calendars, retail promotions, sales lifts, and audience segmentation, thereby aligning digital marketing strategies with in-store initiatives for a cohesive brand experience.

• Regularly reporting on digital campaign performance, providing insightful analysis to the CRM Marketing Manager and retail marketing teams, ensuring data-driven decisions are made to optimize overall marketing effectiveness.

• Keen eye for detail and a commitment to delivering high-quality work.

• Proactive, problem-solving mindset.

• Ability to juggle multiple tasks and projects, thriving in a dynamic, collaborative environment.

• Strong communication skills, both written and verbal.

• 3-4 years of experience in digital marketing, with a focus on email, SMS, and app push campaigns.

• Familiarity with enterprise-level ESPs and digital marketing tools.

• Experience in working with automated marketing workflows and dynamic content.

• A good understanding of HTML, CSS, and responsive design principles.

• Proficiency in analyzing digital marketing metrics and translating data into actionable insights.

• Strong project management skills and the ability to work effectively under the guidance of the CRM Marketing Manager.

• A collaborative spirit, able to work seamlessly with various teams within the organization.

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