Marketing Program Manager

Description

Why HSCP Service Company LLC?

Who you'll work for:

Our Culture:

,

About the Role:

Marketing Program Manager,

How you'll make a difference

:

I. PLANNING AND STAKEHOLDER MANAGEMENT

TACTICAL PLANNING & EXECUTION:

• Develop and manage detailed project plans, timelines, and task lists for 2D marketing assets, including print and digital materials.
• Develop and manage workflows using project management tools like JIRA to ensure campaigns are completed on time, within scope, and aligned with strategic objectives.

STAKEHOLDER & WORKFLOW MANAGEMENT:

• Collaborate with the Brand Manager, Creative Lead and cross-functional teams to define deliverables, allocate resources, and align efforts with campaign objectives.
• Act as the central point of contact for 2D marketing execution, coordinating efforts across Brand, Product, Wholesale, Creative, and Compliance teams, fostering a collaborative environment built on trust and clear communication.
• Proactively identify and address potential bottlenecks to maintain smooth and efficient workflows.

II.

CAMPAIGN EXECUTION AND ASSET ENABLEMENT

CAMPAIGN EXECUTION AND DELIVERY:

• Oversee the production and delivery of 2D marketing assets for a variety of activations, including pop-ups, trade shows, brand campaigns, digital content, and product launches, ensuring seamless alignment across all channels.
• Ensure all deliverables meet quality standards, and are aligned with campaign objectives, brand guidelines, and market-specific regulatory requirements.

ASSET PRODUCTION AND ENABLEMENT:

• Manage relationships with internal and external content creators to ensure timely delivery of high-quality, brand-compliant assets.
• Distribute 2D marketing materials using platforms like Lingo and Canva, ensuring accessibility and timely support for campaigns, product launches, and activations.

III. PERFORMANCE OPTIMIZATION AND PROCESS IMPROVEMENT

DATA ANALYSIS & REPORTING:

• Track, compile, and analyze key performance indicators (KPIs) across marketing channels, providing actionable insights to stakeholders to drive data-driven decision making.
• Deliver performance reports with data-driven recommendations to optimize future campaigns and maximize return on investment (ROI).

PROCESS OPTIMIZATION & CROSS-FUNCTIONAL COLLABORATION

• Continuously identify opportunities to improve marketing processes and workflows, collaborating with cross-functional teams to implement enhancements that increase efficiency and improve scalability.

Skills to be Successful

:

• EDUCATION AND EXPERIENCE:
  • Must be 21 years of age or older
  • Degree in Marketing, Advertising, Business Management, or related field (or equivalent in experience)
  • 5+ years of experience in campaign, program, and creative operations management within a marketing organization, preferably in consumer goods, retail, or cannabis industries.
• PREFERRED SKILLS AND KNOWLEDGE:
  • Proven expertise in creative operations, including asset production, resource allocation, and compliance with brand and regulatory standards.
  • Proficiency in project management tools (e.g., JIRA, Asana) and marketing platforms (e.g., Canva, Lingo).
  • Familiarity with compliance requirements in regulated industries; knowledge of State Cannabis Marketing regulations preferred.
  • Strong understanding of wholesale and retail marketing strategies and campaign execution.
• ATTRIBUTES
  • Proven expertise in creative operations, including asset production, resource allocation, and compliance with brand and regulatory standards.
  • Proficiency in project management tools (e.g., JIRA, Asana) and marketing platforms (e.g., Canva, Lingo).
  • Familiarity with compliance requirements in regulated industries; knowledge of State Cannabis Marketing regulations preferred.
  • Strong understanding of wholesale and retail marketing strategies and campaign execution.
• OTHER REQUIREMENTS:
  • Occasional travel to dispensaries/manufacturing facility may be required.

Perks & Benefits:

• Full suite of medical, dental, and vision insurance
• Paid parental leave
• 401 (k)
• Paid Time Off
• Short Term and Long-Term Disability
• Employee Assistance Program
• Employee life insurance and supplemental life
• Spouse and child life and ADD&D
• Pet insurance
• FSA and HAS available

Work Environment and Physical Demands

E-Verify Participation Notice

Code of Conduct

HSCP Service Company LLC

HSCP Service Company LLC.

Headquartered in New York City, Acreage is a multi-state operator of cannabis ‎cultivation and retailing facilities in the U.S., including the company’s national retail store ‎brand, The Botanist. Acreage’s wide range of national and regionally available cannabis products include the award-winning Botanist brand, the highly recognizable Tweed brand, the Prime medical brand in Pennsylvania, the Innocent edibles brand in Illinois and others. Acreage also owns Universal Hemp, LLC, a hemp subsidiary dedicated to the distribution, marketing and sale of CBD products throughout the U.S.

Since its founding in 2011, Acreage has focused on building and scaling operations to create a ‎seamless, consumer-focused, branded experience. More information is available at www.acreageholdings.com.