Brand Manager, Beverage

The Role

This is a hybrid position based out of our Chicago, IL office. The role requires travel up to 50%.

Responsibilities

Brand Strategy Support

• Assist in developing and executing a beverage brand positioning strategy to resonate with target audiences.
• Contribute to the planning of brand initiatives to increase visibility and strengthen brand presence.
• Support maintaining brand consistency across all consumer touchpoints, ensuring alignment with broader brand standards and messaging.

Campaign & Activation Management

• Support the creation and management of brand communications across owned channels, including social media, web, and POS/merch.
• Assist in designing and executing consumer-facing marketing campaigns, such as in-store activations and digital promotions.
• Collaborate with Brand and Events teams to activate the beverage brand at events, retail locations, and other experiential opportunities.
• Coordinate with creative agencies and internal teams to support campaign delivery and engagement.

Market Research & Insights

• Assist in conducting market analysis to monitor consumer preferences, trends, and competitor activity within the THC and broader beverage categories.
• Help generate insights to inform strategic decisions and identify opportunities for growth.
• Monitor and report on brand performance, including consumer perception and campaign effectiveness.

Cross-Functional Collaboration

• Work closely with Trade Marketing, Sales, and Compliance teams to ensure marketing initiatives align with brand standards and regulatory guidelines.
• Collaborate with internal and external stakeholders to maintain consistency in brand messaging and consumer experiences.
• Support training initiatives for the sales team to ensure alignment with brand knowledge and key messaging.

Budget & Resource Management

• Assist in managing the brand marketing budget, ensuring resources are allocated efficiently to maximize campaign ROI.
• Track spending and ensure alignment with marketing objectives and company financial targets.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field preferred
• 4+ years of experience in brand management or marketing, preferably in the CPG industry
• Strong understanding of marketing, brand development and consumer engagement strategies.
• Ability to manage projects and execute campaigns in a fast-paced environment.
• Solid analytical skills and a data-driven approach to decision-making.
• Excellent communication and collaboration skills with the ability to work effectively across teams.
• Ability to travel up to 50%

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.