Assistant Brand Manager

This is a hybrid position and requires onsite work at our Chicago HQ office 2 days per week.

The Role

Responsibilities

Strategy:

• Maintain intelligence on the market dynamics, including competitive landscape, market share, and environmental factors impacting GTI's optimal product portfolio for assigned categories .

• Support the continued optimization of our innovation processes and systems .

Execution:

• A ssist development of the cross-functional business case s to validate new product ideas .
• Support the cross-functional development of new formulations , including develop ment of the technical brief, coordination of relevant internal and consumer sampling plans , and getting . approvals from key stakeholders.
• Support the cross-functional development of new packaging structures, including the briefing process , partnership with the packaging team, and approvals with key stakeholders.
• Support the packaging artwork development process for all market expansion projects.
• Manage all packaging workflows through our internal quality control system.
• Understand all state-specific regulations impacting formulations and packaging for clear guidance to both our R&D and creative/packaging partners prior to transition to local compliance resources .

Qualifications

• Exceptional organization and project management skills; strong attention to detail is a must .
• Bachelor's degree in marketing , o perations, or a related field.
• 1-3 + years of progressive business experience ; cannabis or CPG experience is a plus.
• Strong analytical skills and comfort with numbers.
• Strong writing, presentation, and verbal communication skills .
• Comfortable with ambiguity and able to effectively prioritize and pivot in a fast-paced environment.
• Strong product acumen ; cannabis knowledge is a plus .
• Bachelor's degree in marketing, operations, or a related field preferred.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.