Trade Marketing Manager - Job ID 1390731

Trade Marketing Manager

Your role in caring for our plants:

• Liaison between brand team, sales team, operational team s and external partners in the development of trade marketing strategies, programs and materials for District Cannabis and MaxWells brand and District Cannabis retail stores.
• Work with white label brands, such as Khalifa Kush in Washington D.C., on trade marketing execution.
• Leverage consumer and brand insights to develop retail-focused brand programs that support brand strategy and sales goals - inclusive of activation toolkits, physical collateral , external partnerships and digital content .
• Manage creation, ordering and fulfillment of innovative collateral and point-of-sale materials to drive commercial visibility .
• Develop the budtender engagement program, set goals, and measure program effectiveness to create brand ambassadors within our retail partners' stores.
• Manage the brand ambassador(s) and any third parties to execute against brand, sales, and marketing programs and events , and drive budtender engagement.
• Develop local programming with direct and indirect businesses, organizations, and associations to drive brand awareness and retail store awareness .
• Partner with retailers to amplify District Cannabis and Maxwell's brand on their marketing platforms and in store .
• Own and manage trade education, including development of selling materials / kits, brand education modules (on brand and distributor platforms) and deployment of brand educator(s) into market .
• Establish , track and develop reporting on program-specific KPIs and deliver optimization plans to ensure the highest ROI on promotional / trade marketing spend .

Qualifications we ask you to have:

• For legal reasons, all employees need to be at least 21 years of age.
• You will be asked to pass a Federal and State criminal history background check.
• We ask that you have at least bachelor degree in marketing or related field.
• We ask that you have five (5) plus years of prior experience in a trade marketing in CPG, b everage alcohol , or cannabis.
• We ask that you have the ability to craft a compelling and succinct selling story for trade.
• Proven success developing and executing promotional programs.
• Knowledge of marketing and trade marketing activities, tools and techniques needed to be successful.
• Experience effectively managing and leveraging external relationships with agencies, suppliers / distributors, and partners. Ability to influence and engage direct and indirect reports and peers.
• Willingness to be in market and travel between DC and Maryland District Cannabis and Partner sites

Additional skills which will help you excel in your role:

• Desire and ability to work as a member of a team.
• Please have personal accountability, proactive behaviors, and strong attention to detail.
• Excellent organizational, project management and time management skills.
• Sharp analytical and problem-solving skills.
• Proven ability to manage multiple tasks and adapt to a changing, fast-paced entrepreneurial environment.
• Advanced competency in Microsoft Excel and PowerPoin t.
• Excellent observational skills.
• Ability to remain calm in high-pressure situations.
• Compliance with all HR policies including confidentiality and non-disclosure.
• Ability to work at a fast pace in a high production environment.
• Ability to maintain respectful, open communication with the management team and other co-workers.

Please make sure you are willing and able to perform the following:

• This position requires an inordinate amount of sitting, walking, kneeling, bending, twisting and reaching in full range of motion to complete physical tasks
• You may be asked to carry/lift loads of up to 50lbs at times.
• This position requires standing, stooping, squatting, sitting or crouching for more than 4 hours sequentially.
• This position requires the extended and repetitive use of arms, hands and fingers to cut and manipulate small objects.

Our Benefits

• Health Insurance: Medical, Dental & Vision
• Employee Assistance Plan
• Short-Term Disability
• Life Insurance AD&D
• 401K
• DCM Product/Merch Discounts
• Paid Time Off
• Competitive pay
• Industry Discounts

Equal Opportunity and Affirmative Action

To most growers, the flower they harvest is the end of the road. For us, it’s just the beginning.

Our mission is to grow more than the world’s best Cannabis. We’re growing a better world. One that’s more caring, compassionate, understanding, and informed.

Behind every Sour Diesel, Gelato Cake and Lemon Royale Flower is something bigger: our mission to create meaningful, positive change in the world.

To fight for equality within the industry and society. To give those in need access to the medicine they require. To change perceptions about this miraculous plant and the power it contains. To soothe and heal, without hurting Mother Earth.

Every day we learn a bit more about the unlimited potential cannabis holds, and there’s nothing we like more than sharing it with you. Because to us, cannabis is much more than a plant; it’s our chance to change the world, one person, one patient, one policy at a time.