VP, Beverage Marketing

The Role

VP of Beverage Marketing

The VP, Beverage Marketing

VP, Beverage Marketing

Responsibilities

• Build Develop and execute a comprehensive, data-driven marketing strategy to support company growth and brand positioning.
• Lead and inspire a growing marketing team, setting clear objectives and ensuring alignment with overall business goals.
• Act as a key strategic partner to the executive leadership, sales, and product teams in driving company growth through innovative marketing initiatives.
• Develop, implement and manage annual brand plan, including brand positioning, product strategy, consumer and trade promotions, and new product development
• Lead ongoing consumer research & analysis to develop a customer segmentation and identify brand/product opportunities.
• Oversee the development and refinement of brand identities, ensuring consistency across all touchpoints (digital, print, packaging, etc.).
• Lead brand positioning, creative direction, and the execution of all marketing campaigns to strengthen brand equity and drive velocity
• Develop unique and engaging trade programs that drive excitement and focus on our brands across value chain resulting in distribution and volume growth
• Design and implement high impact, innovative, and effective consumer marketing programs to drive velocity
• Establish and track KPIs to measure the success of all marketing initiatives, using data to optimize strategies and maximize ROI.
• Ensure campaigns are delivering strong customer engagement and significant revenue growth, with a particular focus on growing velocity expanding into new markets.
• Establish and maintain key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently.
• Manage brand P&L, including development of volume and spending forecasts
• Establish Green Thumb's beverage marketing infrastructure and build and lead a world class consumer-first marketing team
• Ensure compliance with policies, safety procedures, and fair employment practices.

Qualifications

• Bachelor's degree required ; MBA preferred
• 1 2 + years of progressive experience in Marketing
• 7+ years of team management preferably within the beverage, food, or CPG industries
• Experience working cross-functionally to translate strategies into action
• Experience leading a growing brand business inclusive of bring ing new products to market and building out a team
• Ability to work cross-functionally with sales, operations, and other stakeholders
• Strong commercial and financial acumen, with experience working with P&L
• Ability to identify and apply critical consumer insights to new product development, with experience applying varying research methodologies (qualitative and quantitative) to the process
• Experience directing and collaborating with external partners (e.g., brand strategy, package design, research and promotion agencies) for brand development and execution
• Demonstrated skill in building and leading strong cross-functional teams
• Demonstrated success in an early stage and or rapidly growing business
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
• Adapts and thrives in a demanding, start up, fast paced environment
• Possesses a high level of critical thinking

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.