Beverage Account Executive, Wisconsin

The Role

This position requires up to 100% travel within the territory (Wisconsin).

Responsibilities

Sales & Market Share Growth:

• Work closely with off-premise (grocery stores, liquor stores, convenience stores) and on-premise (bars, restaurants, venues) accounts to drive product visibility and volume
• Increase market share by securing new placements, improving shelf space, and expanding points of distribution
• Serve as a trusted sales expert to channel partners, helping them understand category trends, sales techniques, and promotional opportunities.
• Develop and maintain strong relationships with key decision-makers in accounts to ensure long-term partnerships.
• Collaborate with our Distributor Partner, participating in ride-al ongs and sales meetings to align on strategy and execution.
• Identify and open new accounts while maximizing sales opportunities within existing locations.
• Monitor competitive activity and provide insights on opportunities for market growth.

Merchandising and Consumer Engagement

• Ensure all off-premise locations have properly stocked shelves, with backroom inventory efficiently rotated and managed.
• Maintain, clean, and enhance product displays, keeping them dust-free and visually appealing.
• Secure prime shelf space and on-premise placements , negotiating for better visibility and positioning.
• Monitor inventory levels and work closely with our Distributor Partner to prevent out-of-stocks and ensure strong sell-through.
• Conduct regular store visits to enforce brand standards and enhance execution.

Sampling & Consumer Engagement

• Manage and execute in-store and on-premise sampling programs, introducing new customers to the brand and increasing trial conversions.
• Educate store staff, bartenders, and consumers on product benefits to enhance brand awareness and loyalty.
• Track the effectiveness of sampling efforts and provide feedback to sales and marketing teams.

Qualifications

• Proven Sales Experience: 2+ years of experience in sales, merchandising, or a related field, preferably in the beverage or CPG industry.
• Relationship-Builder: Strong ability to build and maintain relationships with retail managers, bar/restaurant owners, and our Distributor Partner
• Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment.
• Self-starter: Self-motivated, organized, and able to work independently in the field.
• Strong communicator: Excellent communication, negotiation, and problem-solving skills
• Passion for Innovation: Excited to champion a new category and educate consumers about the product.
• Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age

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