Company & Role Overview

Summary

Title:

Location:

Job Type:

Who You Are:

What You'll Do:

Lead digital ad campaigns, ensuring budget allocation and ROI tracking in partnership with the Director of Marketing.
Collaborate with leadership to define short- and long-term goals, establishing KPIs to track performance.
Oversee the eCommerce ecosystem, ensuring the website is updated with accurate logos, images, content, deals, and promotions.
Manage and optimize ad spend, making strategic decisions on agency partnerships and marketing investments.
Develop and execute a DTC growth strategy, including promotional campaigns, deal structuring (e.g., BOGO offers), and competitive analysis.
Leverage Shopify and Salsify to streamline product listings and updates.
Analyze sales data, flag trends, and provided detailed reports on performance, conversions, and optimizations.
Aggregate and manage products across multiple platforms (Shopify, Airgoods, Faire, DoorDash) and integrate advertising efforts.
Implement SEO, retargeting, and social media strategies to improve brand visibility and engagement.
Ensure compliance with evolving regulations, working closely with legal and government relations to navigate market expansion.
Monitor industry trends and competitive brands to stay ahead in the marketplace.
Work cross-functionally with marketing to create, test, and deploy digital assets.

What You'll Bring:

6+ years of experience in eCommerce, preferably in the CPG, beverage/alcohol, or regulated industries.
Strong analytical skills with the ability to interpret and report data to drive actionable insights.
Hands-on execution experience in eCommerce operations, digital marketing, and content management.
Proficiency in Shopify, Salsify, Meta, Yotpo, and Microsoft Office Suite.
Deep knowledge of SEO, SEM, and social media marketing best practices.
Experience managing budgets and optimizing ad spend.
Ability to communicate complex technical concepts in a simplified manner for cross-functional teams.
Entrepreneurial mindset with the ability to scale a growing business.

Even Better If:

You have experience in cannabis, hemp, or other highly regulated industries, ideally including beverages

What We Offer:

Career Growth Opportunities
Competitive Pay and Benefits (Health, Dental Vision)
Generous PTO and Parental Leave
401(K) Retirement Plan
Life/AD&D Insurance, Short & Long-Term Disability
Community Involvement Initiatives
Employee Referral Bonuses and Product Discounts

Curaleaf Awards and Achievements:

2023 Ragan's Top Places to Work
2022 TIME100 Most Influential Companies
2020 Cannabis Doing Good's Good Neighbor Award
2020 Minorities for Medical Marijuana's Diversity & Inclusion Award

Rooted in Good.

Our Vision:

Our Values:

Lead and Inspire.
Commit to Win.
ONE Curaleaf.
Driven to Deliver Excellence.

Current Curaleaf employees should use our internal job board to apply for current openings: https://app2.greenhouse.io/internal_job_board

Working Environment

(No Information)

About Curaleaf

Curaleaf creates clean, reliable, trusted cannabis products for wellness and medical use. Our highly-skilled dispensary staff is trained—and dedicated!—to help you find just the right method and concentration to achieve your personal cannabis goals