Content Strategist & Copywriter

The Role:

Responsibilities

• Develop and maintain brand voice guidelines and storytelling frameworks

• Write copy for landing pages, product descriptions, email campaigns, ads, packaging & more

• Collaborate with designers, marketers, and product leads on campaign concepts

• Brainstorm and develop original content that breaks through a crowded space

• Translate technical product info into consumer-friendly, benefit-driven storytelling

• Optimize written content for clarity, tone, and conversion

• Pitch and develop content for all channels across the funnel including social, influencers, and more

• Edit and proofread all outbound copy for accuracy and voice alignment

• Bring creative thinking and conceptual firepower to cross-channel initiatives

Qualifications

• 5+ years in content strategy and copywriting, ideally in CPG, wellness, or lifestyle brands

• Portfolio that demonstrates range-long-form, short-form, DTC, brand, product storytelling

• Excellent attention to detail, grammar, and tone

• Comfortable working in fast-paced, high-growth environments

• Strong communicator with a collaborative mindset

• SEO, storytelling, and conversion copywriting chops a must

Additional Requirements:

• Ability to work collaboratively with multi-functional core teams and strong personalities

• Adapts and thrives in a demanding, fast-paced environment

• Operates with a high level of professionalism and integrity, including dealing with confidential information

• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb

• Must have a solid understanding and/or come to master Hemp compliance rules and regulations set forth by each State

• Must pass any and all required background checks

• Must be and remain compliant with all legal or company regulations for working in the industry

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.