Associate Marketing Manager, CRM Rewards & Lifecycle

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Location:

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About the Role:

CRM Rewards & Lifecycle Associate Marketing Manager

hands-on marketer

retail, e-commerce, or regulated industries (cannabis strongly preferred)

What You'll Do:

CRM & Lifecycle Marketing

• Execute and optimize end-to-end customer lifecycle programs including acquisition, onboarding, engagement, retention, and reactivation
• Own day-to-day deployment of email , SMS and push campaigns, including promotional, triggered, and automated journeys
• Partner with cross-functional teams to ensure lifecycle messaging aligns with merchandising, promotions, and compliance requirements
• Support ongoing testing initiatives (subject lines, creative, cadence, offers, segmentation)

ESP & Platform Ownership

• Serve as a power user of the ESP platform (Sweed preferred), including campaign builds, segmentation, QA, and troubleshooting
• Collaborate with internal partners and vendors to enhance platform usage and automation capabilities
• Ensure data accuracy, list hygiene, and compliance with opt-in and regulatory standards

Creative & Design Execution

• Create or support email, SMS & push creative, including layout, basic design, and copy edits
• Work comfortably with templates and brand guidelines while maintaining speed and consistency
• Partner with design and brand teams when needed, while remaining capable of self-sufficient builds

Performance & Optimization

• Monitor campaign performance and report on key CRM metrics (open rates, CTR, conversion, revenue, retention)
• Translate insights into actionable recommendations to improve lifecycle and rewards performance
• Maintain documentation for campaigns, journeys, and best practices

What You'll Bring:

Required

• 3-5 years of hands-on CRM or lifecycle marketing experience
• Experience in retail, e-commerce, or cannabis/regulated industries strongly preferred
• Direct experience working within an ESP (Sweed Platform is highly preferred; experience with similar platforms acceptable)
• Strong understanding of email and SMS marketing best practices
• Ability to execute independently-comfortable rolling up sleeves and managing details
• Basic design and layout skills (email builders, templates, light HTML or visual editing a plus)
• Data-driven mindset with the ability to interpret campaign results and optimize accordingly
• Comfortable working in a fast-paced, high-growth environment

Nice to Have

• Loyalty or rewards program management experience
• Experience with segmentation, personalization, and automation at scale
• Cannabis retail, dispensary, or highly regulated marketing experience
• Familiarity with CRM or CDP integrations and customer data structures

What Success Looks Like

• Campaigns launch on time, error-free, and aligned with business priorities
• Lifecycle and loyalty programs show measurable improvements in engagement and retention
• CRM becomes a high-impact, revenue-driving channel
• Strong collaboration across e-commerce, brand, and analytics teams

Why Join Us

• Opportunity to shape and scale CRM and loyalty programs in a growing, innovative industry
• High ownership and visibility with room to make an immediate impact
• Collaborative, fast-moving environment with a test-and-learn mindset

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Follow us on Social Media:

Our Vision:

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.

***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate's immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.

Curaleaf creates clean, reliable, trusted cannabis products for wellness and medical use. Our highly-skilled dispensary staff is trained—and dedicated!—to help you find just the right method and concentration to achieve your personal cannabis goals