Field & Trade Marketing Manager

Description

Why Canopy USA?

Who you'll work for:

HSCP Service Company LLC

Our Culture:

HSCP Service Company LLC DBA Canopy USA

About the Role:

How you'll make a difference:

• Collaborate with sales and marketing to develop, implement, and analyze marketing initiatives and strategies specific to the region for our brands and related company brands.
• Partner with regional sales and distribution partners on strategies to drive revenue through budtender and account engagement including field activities, merchandising, budtender education, and community engagement.
• Produce and assist with the execution of local monthly marketing calendar that includes any activations, paid/earned media, and support around any national campaigns.
• Educate, engage, and inspire customers and dispensary staff as the face of our brands with knowledgeable insights about our products and promotions, including but not limited to scheduling and conducting budtender trainings and consumer-facing pop-up events with preferred retail partners.
• Support national and regional initiatives to drive sales performance and build brand loyalty.
• Lead and manage territory Brand Ambassador team including schedule for in-store activations and store visits.
• • Lead, deploy, and manage in store visual execution and brand standards for themselves and their field team.
• Develop, collect and share monthly marketing and sales recaps with key stakeholders.
• Create and manage key brand partnerships with local businesses and non-profit organizations who can foster our goal to build community relations and awareness.
• Work with Sales Director, and Regional Field & Trade Marketing Manager, and team to develop metrics to measure the success of all initiatives with the goal of increasing effectiveness and driving the scale of programs.
• Collaborate and share best practices and lessons with other Field Marketing Reps on a monthly call.
• • Track results of all national and regional campaign activity and make recommendations for future activity.
• Additional responsibilities as requested or required by the Regional Field & Trade Marketing Manager.

Skills to be Successful:

Education & Experience:

• BA Degree in Business, Marketing or related field required.
• Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations.
• Dispensary or related retail experience.

Other:

• Passion for company and related company our brands and the industry.
• Must be licensed/badged according to state requirements.
• Ability to give dynamic product and marketing presentations.
• Ability to build relationships and rapport with internal and external partners.
• Excellent writing skills.
• Presentation building skills through Canva, PowerPoint or other visual presentation software.
• Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.
• Ability to help plan, execute, and analyze an overall marketing strategy.
• Ability to multi-task and work effectively with a variety of tasks and partners (both internal and external); must be able to work cross-functionally with sales and operations teams to effectively generate, execute and report on marketing programs.
• Ability to interact with various levels of stakeholders and make decisions based on data and insights.
• Excellent knowledge of marketing planning tools and strategies.
• A reliable vehicle or transportation for travel to in-state events, retail locations and any field related work.
• Ability to work weekends and evenings.

Supervisory Responsibility:

Perks & Benefits:

Schedule

This position regularly works 5 days a week, average 40 hours per week, with hours that meet the needs of the business and our accounts. This position does require evening and weekend work depending on the event schedule. Please confirm with the supervisor regarding the expected working schedule.

This position is exempt from overtime pay due to administrative employee exemption.

E-Verify Participation Notice

Work Environment and Physical Demands

Code of Conduct

HSCP Service Company LLC

HSCP Service Company LLC.

Headquartered in New York City, Acreage is a multi-state operator of cannabis ‎cultivation and retailing facilities in the U.S., including the company’s national retail store ‎brand, The Botanist. Acreage’s wide range of national and regionally available cannabis products include the award-winning Botanist brand, the highly recognizable Tweed brand, the Prime medical brand in Pennsylvania, the Innocent edibles brand in Illinois and others. Acreage also owns Universal Hemp, LLC, a hemp subsidiary dedicated to the distribution, marketing and sale of CBD products throughout the U.S.

Since its founding in 2011, Acreage has focused on building and scaling operations to create a ‎seamless, consumer-focused, branded experience. More information is available at www.acreageholdings.com.