Sr. Director, Field Execution - Wholesale

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Location:

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About the Role:

What You'll Do:

• Design and implement national and regional marketing programs aligned with sales and brand objectives.
• Translate brand strategies into actionable in-market activations across retail and event channels.
• Maximize regional budgets to ensure efficiency and reach.

• Lead development of in-store programs, merchandising solutions, and point-of-sale materials.
• Partner with sales and wholesale teams to ensure consistent brand presence and flawless execution.
• Oversee local events, pop-ups, trade shows, and large-scale brand activations.

• Serve as the key liaison between field sales and marketing teams.
• Collaborate closely with sales, brand, and compliance teams to align on regional and channel goals.
• Ensure programming supports both brand equity and commercial success.

• Lead, mentor, and grow a national team of field and trade marketing professionals.
• Foster a culture of accountability, creativity, and continuous improvement.
• Recruit and manage agency partners to ensure excellence in execution.

• Develop and own the annual field activation calendar across regions and brands.
• Partner with brand and product teams to create impactful go-to-market strategies.
• Ensure retail readiness and sales enablement for all new product launches.

• Develop and execute training programs for commercial teams and retail partners.
• Manage customer and budtender incentive programs to build engagement and brand love.
• Partner with influencers and local media to amplify brand presence and storytelling.

• Ensure all activations comply with state and federal regulations.
• Partner with Legal and Compliance on all claims, messaging, and event approvals.

What You'll Bring:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 10+ years of experience in field marketing, brand activation, or trade marketing, including agency and team leadership.
• Proven track record of delivering breakthrough brand programs in retail and experiential environments.
• Strong understanding of sales and marketing alignment.
• Passion for the cannabis industry and its evolving consumer landscape.
• Highly organized and effective at managing multiple priorities across markets.
• Strategic and creative problem-solver with the ability to thrive in a regulated environment.
• Skilled at leveraging local media and digital platforms to drive engagement and conversion.

Even Better If:

• MBA or advanced degree.
• Experience in cannabis, alcohol, tobacco, pharma, or other regulated industries.
• Leadership experience within a shopper marketing or experiential agency.
• Expertise in influencer partnerships and localized media strategy.

Who You Are:

• A customer-obsessed marketer who understands how to connect brand and consumer at every touchpoint.
• A collaborative leader who inspires teams and drives accountability.
• A curious, creative, and adaptable problem-solver who thrives in ambiguity.
• A strategic thinker who also loves rolling up their sleeves to make big ideas happen.

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Follow us on Social Media:

Our Vision:

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.

***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate's immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.

Curaleaf creates clean, reliable, trusted cannabis products for wellness and medical use. Our highly-skilled dispensary staff is trained—and dedicated!—to help you find just the right method and concentration to achieve your personal cannabis goals