Company & Role Overview
Summary
JOB SUMMARY
CORE JOB DUTIES
- Independently own design projects from brief through final execution.
- Translate complex briefs into strategic visual solutions aligned with business objectives.
- Develop multiple creative directions when appropriate to support campaign needs.
- Manage high-volume retail and wholesale deliverables with minimal oversight.
- Engage directly in kickoff discussions to clarify scope, audience, and messaging.
- Ensure creative aligns with brand standards across multiple states and formats.
- Identify opportunities to improve templates, workflows, and scalable design systems.
- Provide peer-level feedback and informal guidance to Junior Designers.
- Balance speed and quality while maintaining strong design rationale.
- Proactively flag risks, timeline concerns, or creative gaps before escalation.
REQUIRED EXPERIENCE, EDUCATION AND SKILLS
- 3-5 years professional design experience (in-house or agency).
- Portfolio demonstrating independent project ownership and strategic thinking.
- Advanced proficiency in Adobe Creative Suite with ability to execute efficiently with minimal oversight.
- Demonstrated ability to design across print and digital channels with strategic consistency.
- Strong command of visual systems and ability to apply brand standards strategically.
- Solid understanding of production standards and building files to spec.
- After Effects experience; ability to support light motion or animation needs.
- Familiarity with light retouching and color correction.
- Experience with art direction processes and concept development is preferred.
- Ability to manage priorities independently while maintaining quality and accuracy.
- Strong communication skills; confidently presents and defends design rationale.
- Demonstrates professional maturity and peer-level influence.
- Passion for the cannabis industry and commitment to brand integrity.
BENEFITS
Company BenefitsBenefits for this job may vary.
Working Environment
About Cresco Labs, LLC
Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEED initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all in cannabis. At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.