Brand Specialist

Vireo Health

Brand Specialist

Sales - Metro NY, NY - Full Time

Who we are:

What the role is about:

What impact you'll make:

• Serve as the lead product expert and brand voice for the designated brand at pop-ups, vendor days, cannabis trade engagements, client events, and other hosted events across the NY market
• Develop and execute a strategic market penetration plan to increase the designated brand's visibility, shelf presence, and consumer recognition across all NY regions (e.g., NYC, Long Island, Hudson Valley, Western NY, etc.)
• Successfully communicate the designated brand's values, ethos, product line, and differentiators to customers, retailers, and industry partners
• Prospect and maintain a highly organized schedule of on-site and off-site staff education sessions, budtender trainings, and brand activation events statewide
• Engage with dispensary partners and vendors to collect product feedback; relay insights to company management to inform brand strategy, product development, and marketing collateral
• Track and report on the designated brand's market share, competitive positioning, and brand sentiment across the NY market; keep current on the NY Medical and Adult Use Marijuana Program and competitive landscape
• Identify and secure premium merchandising opportunities and placements specifically for the designated brand, ensuring consistent visual branding and messaging across all accounts
• Build and sustain strong relationships with dispensary owners, buyers, and staff to establish the designated brand as a top-of-mind, trusted brand
• Present and deliver brand-specific sales and marketing collateral, cultivar/genetic information, and value propositions tailored to the designated brand
• Support Sales Specialists and the Wholesale Manager by communicating market feedback, brand performance data, and account-level opportunities for the designated brand's growth
• Represent the designated brand and the broader company at community outreach events, industry trade shows, and conferences across NY; manage setup, breakdown, and maintenance of brand displays and materials
• Identify and cultivate new account and partnership leads for the designated brand via phone, email, and in-person outreach; document outcomes and follow-up activity
• Maintain accurate reporting and records related to the designated brand's performance, including all NY-mandated documentation

What you've accomplished:

• High School Diploma
• Must be 21 years of age or older
• Prior experience in a similar role (preferred)
• 1+ years of sales/networking experience (preferred)
• 1+ years of cannabis industry experience (preferred)
• Excellent verbal and written communication skills
• Excellent organizational and time management skills
• Excellent presentation skills
• Excellent collaboration skills
• Proficient or working knowledge in Microsoft Office (Word, Excel, PowerPoint)
• Ability to work independently and as a team, both in person and remotely
• Experience working in a sales role in a highly regulated industry preferred
• Experience with sales management or CRM software preferred
• Ability to travel up to 50%-75% and overnights
• Ability to work evenings, weekends, and holidays
• Clean driving record, and valid driver's license required
• Access to a reliable vehicle to support regular job duties and customer deliveries as needed
• Long periods of prolonged sitting and standing
• Long periods of prolonged use of office equipment including computers and phones
• Able to stand up to 4 hours at a time
• Ability to lift up to 25 pounds

What we offer:

• Compensation: $50,000-55,000 annually
• Mileage Reimbursement
• Competitive benefits

Why Choose Vireo?

• A Growing Industry:

• Passionate Culture:

Employee Perks:

• Making an Impact:

EEO Statement

www.vireohealth.com