Marketing Specialist

Join Trulieve - Where Passion Meets Purpose

TIME's America's Best Companies 2026 List

Requisition ID:

Remote Work Available:

Job Title:

Markets Department:

Status:

Location:

ROLE SUMMARY:

KEY DUTIES AND RESPONSIBILITIES:

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.

• Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.

• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.

• Promotional Performance & Data Analysis:

• Partner with the Data & Analytics team to evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.

• Support the development and distribution of post-campaign reporting, highlighting key learnings and optimization opportunities.

• Assist in maintaining reporting frameworks and dashboards to track performance across key initiatives.

• Ensure insights are clearly communicated to marketing, retail, and leadership stakeholders.

• Serve as a day-to-day point of contact for select third-party brand partners, supporting execution of joint marketing initiatives and product launches.

• Coordinate with Brand Marketing, Procurement, and Retail teams to ensure alignment on brand activations and promotional support.

• Track and report on brand partner performance, including promotional participation and ROI.

• Assist in ensuring brand standards and messaging are executed consistently across channels.

• Partner with the Customer Experience (CX) team to monitor customer sentiment across surveys, reviews, and feedback channels.

• Analyze trends in customer feedback and identify opportunities to improve marketing effectiveness and in-store experience.

• Support the development of regular customer insight reporting for marketing and cross-functional teams.

• Elevate key customer insights that may impact promotional strategies, product offerings, or messaging.

• Support the Senior State Marketing Manager in the execution of promotional calendars and key marketing initiatives.

• Coordinate with cross-functional teams including Retail, Digital, Creative, Brand, and Operations to ensure alignment and timely execution.

• Assist in gathering and organizing campaign assets, timelines, and deliverables.

• Support marketing activations, events, and key business moments as needed.

• Operational Excellence:

• Maintain organized documentation of reports, insights, and campaign performance.

• Manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.

• Ensure compliance with all company policies, procedures, and regulatory requirements.

• Represent the brand in a professional and positive manner.

SKILLS AND QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Analytics, or related field required.

• 2-4 years of experience in marketing, analytics, or related field.

• Strong analytical mindset with experience interpreting data and translating insights into recommendations.

• Experience working with performance metrics, dashboards, or reporting tools.

• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.

• Strong organizational and project management skills.

• Effective communicator with the ability to present insights clearly and concisely.

• Collaborative team player with the ability to work cross-functionally across departments.

• High attention to detail and commitment to accuracy.

• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data visualization or project management tools is a plus.

• Cannabis experience a strong plus.

ADDITIONAL MINIMUM QUALIFICATIONS:

• Must be at least 21 years of age.

• Must possess a valid driver's license and a clear driving record.

• Must be able to pass all required background checks and screenings.

• Ability to work flexible hours, including occasional evenings, weekends, and holidays as business needs require.

• Demonstrates professionalism, integrity, and strong work ethics.

• Self-motivated, proactive, and eager to learn.

PHYSICAL REQUIREMENTS:

• Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance

• Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks

• Must have visual acuity with/without job aids to perform activities such as reading, viewing a computer terminal, visual inspection involving small parts/details. Clarity of vision at 20 ft or more in day and night/dark conditions

• Must be able to speak and communicate verbally at conversation levels with co-workers, vendors, etc. (Moderate noise)

WORK SCHEDULE:

• 45+ hours weekly with flexible hours depending on store needs. Must be available to work on occasional evenings, weekends, and holidays.

Nearest Major Market: