Retail Activation Manager

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About the Role:

Activation Manager - Retail

Shopper Programming Associate

Retail Sales

What You'll Do:

Retail & Event Activation

• • Lead in-store merchandising, POS, and promotional execution to ensure consistent brand presentation-across both company-owned and third-party CPG brands.
  • Plan and manage local in-store and off-site events that drive engagement and awareness.
  • Elevate the shopper experience through compelling, compliant activations and storytelling.

Cross-Functional Collaboration

• • Partner with Sales, Marketing, and Compliance teams to achieve regional retail goals.
  • Serve as a brand ambassador and uphold brand standards in all activations.
  • Coordinate pop-ups, demos, and manage activation calendars across markets.
  • Oversee third-party brand promotions and ensure seamless field execution.
  • Adapt national and regional marketing plans to meet local regulations.
  • Distribute promotional materials and handle incoming retail or field requests.

Promotions & Product Launches

• • Support regional product launches through creative promotional planning and flawless execution.
  • Equip sales and retail teams with tools, materials, and insights for successful rollouts.

Customer Engagement & Brand Advocacy

• • Drive brand excitement and engagement among shoppers and retail staff.
  • Collaborate with brand education teams to ensure budtenders are informed and inspired.

What You'll Bring:

• Bachelor's degree in Marketing, Business Administration, or related field (MBA or advanced degree preferred).
• 4-6 years of experience in field marketing, retail activation, or shopper marketing.
• Proven track record of successful in-store execution and event activation.
• Experience in (or passion for) highly regulated industries such as cannabis, alcohol, tobacco, or pharma.
• Experience partnering with creative, event, or shopper activation agencies.
• Strong organizational, communication, and calendar management skills.
• Creative, innovative mindset with the ability to thrive in a fast-paced, ever-changing environment.
• Willingness to travel up to 25% within assigned regions.

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Follow us on Social Media:

Our Vision:

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.

***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate's immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.

Curaleaf creates clean, reliable, trusted cannabis products for wellness and medical use. Our highly-skilled dispensary staff is trained—and dedicated!—to help you find just the right method and concentration to achieve your personal cannabis goals