Regional Marketing Manager

Location: Richmond, VA

View cannabis job requirements in Virginia
Job Posted
Dec 22, 2023
Company: Columbia Care, Inc.

Company & Role Overview


Reports to: SVP, Retail Marketing

Position Overview:

Major Areas of Responsibility include:

  • Leading local and regional marketing efforts including creative content development, email, digital and social media, CRM, events, promotions, and other marketing tools to drive commercialization goals.
  • Coordinate, measure and optimize local awareness driving activities and advertising programs.
  • Work with regional retail leaders and local markets to plan and execute new patient/consumer acquisitions.
  • Lead e-Commerce efforts to provide a seamless online consumer experience with products and promotions.
  • Oversee deliverables and timelines for customer communications within region.
  • Plan and coordinate with the dispensaries to execute regional commercialization plans.
  • Work with the Brand Team to execute regional brand marketing plans.
  • Work collaboratively with multiple departments to accomplish goals.
  • Adhere to all state-specific regulations and laws.

Minimum Qualifications (Skills, Knowledge & Abilities):

  • All applicants must be at least 21 years of age.
  • Bachelor's degree in relevant field required.
  • 3-5 years of marketing experience
  • Exceptional collaboration, influencing and presentation skills.
  • Must work well under pressure and within tight timelines and shifting priorities.
  • Medical marijuana product knowledge desired.

Travel %:

FLSA status: Exempt

Additional Abilities Required:

Company BenefitsBenefits for this job may vary.

401(k) with Company Match, Career Advancement, Career Training, Company Discounts, Dental, Medical, & Vision Benefits, Gender Neutral Facilities, Inclusive Environment, Life Insurance, Lunch & Learns, Mentor Programs, Paid Parental Leave, Paid Time Off, Relaxed / Casual Dress Code, Short-Term & Long-Term Disability

Working Environment

(No Information)

About Columbia Care, Inc.

Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of cannabis products and related services, with licenses in 18 U.S. jurisdictions and the EU. Columbia Care operates 130 facilities including 99 dispensaries and 31 cultivation and manufacturing facilities. Columbia Care is one of the original providers of medical cannabis in the U.S. and now delivers industry-leading products and services to both the medical and adult-use markets. In 2021, the company launched Cannabist, its new retail brand, creating a national dispensary network that leverages proprietary technology platforms. The company offers products spanning flower, edibles, oils, and tablets, and manufactures popular brands including Seed & Strain, Triple Seven, gLeaf, Classix, Plant Sugar, Press, Amber and Platinum Label CBD. For more information on Columbia Care, please visit

Recognized for its comprehensive benefits, ongoing training opportunities and commitment to diversity, equity inclusion both internally and with external vendors, Columbia Care has earned a spot on mg Magazine’s America’s Top Cannabis Industry Employers list.