Senior Social Media Strategist

Location: Clearwater, FL

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Job Posted
Apr 10, 2024
Company: Trulieve

Company & Role Overview


"Trulieve Grows One Patient at a Time"

Requisition ID:

Remote Work Available:

Senior Social Media Strategist


Reporting to:



Position Summary


  • Implement Social Strategy led by Senior Social Manager, curating to your specific markets
  • Capture video content across in-store activations, community events, and physician engagement.
  • Build social calendar and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
  • Lead and mentor team of content creatives, giving them clear direction and guidance to execute programs
  • Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company's social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
  • Collaborate with other departments to manage reputation, identify key players, and coordinate action
  • Develop brand tone and voice, leading copywriting on Trulieve corporate channels to deliver on all social content.

Skills and Qualifications:

  • Bachelor's degree preferred: Marketing, Advertising, Communications, or similar (Not required)
  • Social media management 4+ years' experience preferred
  • Experience with Sprinklr/Hootsuite/HubSpot/Meltwater or similar
  • Travel: 40-50% in field visits (Florida and Georgia)
  • Flexibility of hours - nights and weekends
  • Technology proficiency
  • Belief in relationship building and working as part of a team to achieve goals/results
  • Organized, responsible and flexible in a fast-paced growth environment


  • 40 hours weekly with flexible hours depending on business needs.
  • Must be available to work occasional evenings, weekends and holidays

Nearest Major Market:

Working Environment

(No Information)

About Trulieve