Company & Role Overview

Summary

"Trulieve Grows One Patient at a Time"

Requisition ID:

Remote Work Available:

Senior Social Media Strategist

Department:

Reporting to:

Location:

Type

Position Summary

Responsibilities:

Implement Social Strategy led by Senior Social Manager, curating to your specific markets
Capture video content across in-store activations, community events, and physician engagement.
Build social calendar and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Lead and mentor team of content creatives, giving them clear direction and guidance to execute programs
Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company's social content
Moderate all user-generated content in line with the moderation policy for each community
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
Collaborate with other departments to manage reputation, identify key players, and coordinate action
Develop brand tone and voice, leading copywriting on Trulieve corporate channels to deliver on all social content.

Skills and Qualifications:

Bachelor's degree preferred: Marketing, Advertising, Communications, or similar (Not required)
Social media management 4+ years' experience preferred
Experience with Sprinklr/Hootsuite/HubSpot/Meltwater or similar
Travel: 40-50% in field visits (Florida and Georgia)
Flexibility of hours - nights and weekends
Technology proficiency
Belief in relationship building and working as part of a team to achieve goals/results
Organized, responsible and flexible in a fast-paced growth environment

WORK SCHEDULE:

Nearest Major Market:

(No Information)