Director of Marketing

Rooted in

Good.

Our Mission:

Our Vision:

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

• Set strategy and manage Curaleaf Hemp B2C marketing campaigns & materials from concept to launch
• Set strategy and manage CRM marketing campaigns for Hemp, Select, and ecommerce merch stores including lifecycle journeys, promotional messaging, and other programming
• Manage Rewards program for Hemp, Select, and ecommerce merch stores
• Manage social media campaigns for Hemp. Contribute to social media and content calendars by managing the production of interesting and shareable content, such as blog articles, social media posts, videos, infographics, etc.
• Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness
• Coordinate with outside agencies as required
• Periodic travel is required for team meetings

• 10 -12 years of experience in Consumer packaged goods (CPG) and Marketing, ideally in Cannabis and/or Hemp.
• Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience.

• Strong leadership and project management skills in order to manage project timelines and cross functional teams with excellence in execution with strong attention to details.
• Strong analytical skills in using data to make sound recommendations affecting business decisions and results.
• Strong financial acumen.
• Business negotiation skills.
• Ability to solve problems and overcome obstacles.
• Strategic thinking skills and proven experience generating original ideas.
• Strong interpersonal skills.
• Excellent written communication skills and solid presentation skills.
• Adaptability and flexibility to meet changing priorities.
• Good foundation of CPG and marketing know-how, and an understanding of marketing mix (product, positioning, packaging, pricing, promotion and distribution)
• Highly proficient in Microsoft Excel and PowerPoint

• Competitive Pay
• Medical, Dental, Vision Benefits
• Healthcare and Dependent Care Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Retirement Plan - 401(K)
• Life/AD&D Insurance
• Short- and Long-Term Disability
• Paid Parental Leave
• Community Involvement Through our Rooted in Good Initiative
• Employee Resource Groups
• Employee Referral Payment Program
• Paid Time Off (PTO)
• Employee Assistance Program
• Commuter Benefits
• Employee Product Discounts

Current Curaleaf employees should use our internal job board to submit an application for current openings: https://app2.greenhouse.io/internal_job_board

Curaleaf creates clean, reliable, trusted cannabis products for wellness and medical use. Our highly-skilled dispensary staff is trained—and dedicated!—to help you find just the right method and concentration to achieve your personal cannabis goals