Company & Role Overview
Summary
"Trulieve Grows One Patient at a Time"
Requisition ID:
Remote Work Available:
Position Summary:
Senior Brand Manager Roles & Responsibilities (SOW)
- Develop and execute comprehensive brand strategies to increase brand awareness and market share.
- Ensure brand consistency across all marketing and communication channels.
- Work with cross-functional teams (marketing, sales, research and development, operations, agencies, cultivation, production) to support product launches, promotional activities, and the execution of the brand plan.
- Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing decisions.
- Build brand loyalty, drive trials, and encourage repeat purchases for new products.
- Develop strategies, creative briefs, and manage brand social media to ensure messaging and creative planning are consistent with brand strategy.
- Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products.
- Track and manage the marketing budget to ensure the company meets its annual business plan goals.
- Develop new insights into solutions that result in organizational improvements.
- Focus on critical objectives that add the most value and consistently deliver results that meet or exceed expectations.
- Identify meaningful and relevant programs that will have the most impact on specific target audiences.
- Participate in ongoing education and professional development opportunities.
- Perform additional duties as assigned by management.
- Develop long-term brand plans and short-term tactical plans.
- Plan and execute integrated marketing campaigns, including digital, social, print, and broadcast media.
- Manage campaign budgets and ensure all marketing materials and communications align with brand guidelines.
- Provide guidance and support to internal teams and external partners on brand-related matters.
- Conduct regular audits of brand touchpoints to ensure consistency and quality.
- Track and analyze brand performance metrics and KPIs.
- Prepare regular reports on brand health and campaign effectiveness.
- Lead the development and execution of brand strategies.
- Assist in the oversight of Brand Managers and the Senior Marketing Portfolio Manager.
Education Requirements
- Bachelor's degree programs in marketing or in business with a concentration in marketing
- Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field
- Five year's experience required
Essential Skills
- A Proven experience in brand management, preferably in a senior role.
- Strong understanding of marketing principles and brand strategy.
- Excellent communication and leadership skills.
- Ability to analyze data and derive actionable insights.
- Proficiency in using marketing tools and software.
- Ability to multitask.
- Attention to detail.
- Excellent written and verbal communication skills.
- Strong research and analytical skills.
- Comfort with CRM software.
- In-depth understanding of the company's current products and future concepts.
- A willingness to listen.
- Ability to think creatively and innovatively.
- Budget-management skills and proficiency.
- Professional judgment and discretion from years of experience in the field.
- Analytical skills to forecast and identify trends and challenges.
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
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Working Environment
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