Senior Brand Manager

Location: Tallahassee, FL

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Job Posted:
Jul 10, 2024
Company:
Trulieve

Company & Role Overview

Summary

"Trulieve Grows One Patient at a Time"

Requisition ID:

Remote Work Available:

Position Summary:

Senior Brand Manager Roles & Responsibilities (SOW)

  • Develop and execute comprehensive brand strategies to increase brand awareness and market share.
  • Ensure brand consistency across all marketing and communication channels.
  • Work with cross-functional teams (marketing, sales, research and development, operations, agencies, cultivation, production) to support product launches, promotional activities, and the execution of the brand plan.
  • Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing decisions.
  • Build brand loyalty, drive trials, and encourage repeat purchases for new products.
  • Develop strategies, creative briefs, and manage brand social media to ensure messaging and creative planning are consistent with brand strategy.
  • Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products.
  • Track and manage the marketing budget to ensure the company meets its annual business plan goals.
  • Develop new insights into solutions that result in organizational improvements.
  • Focus on critical objectives that add the most value and consistently deliver results that meet or exceed expectations.
  • Identify meaningful and relevant programs that will have the most impact on specific target audiences.
  • Participate in ongoing education and professional development opportunities.
  • Perform additional duties as assigned by management.
  • Develop long-term brand plans and short-term tactical plans.
  • Plan and execute integrated marketing campaigns, including digital, social, print, and broadcast media.
  • Manage campaign budgets and ensure all marketing materials and communications align with brand guidelines.
  • Provide guidance and support to internal teams and external partners on brand-related matters.
  • Conduct regular audits of brand touchpoints to ensure consistency and quality.
  • Track and analyze brand performance metrics and KPIs.
  • Prepare regular reports on brand health and campaign effectiveness.
  • Lead the development and execution of brand strategies.
  • Assist in the oversight of Brand Managers and the Senior Marketing Portfolio Manager.

Education Requirements

  • Bachelor's degree programs in marketing or in business with a concentration in marketing
  • Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field
  • Five year's experience required

Essential Skills

  • A Proven experience in brand management, preferably in a senior role.
  • Strong understanding of marketing principles and brand strategy.
  • Excellent communication and leadership skills.
  • Ability to analyze data and derive actionable insights.
  • Proficiency in using marketing tools and software.
  • Ability to multitask.
  • Attention to detail.
  • Excellent written and verbal communication skills.
  • Strong research and analytical skills.
  • Comfort with CRM software.
  • In-depth understanding of the company's current products and future concepts.
  • A willingness to listen.
  • Ability to think creatively and innovatively.
  • Budget-management skills and proficiency.
  • Professional judgment and discretion from years of experience in the field.
  • Analytical skills to forecast and identify trends and challenges.
  • Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.

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Working Environment

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About Trulieve