Senior Brand Manager

"Trulieve Grows One Patient at a Time"

Requisition ID:

Remote Work Available:

Position Summary:

Senior Brand Manager Roles & Responsibilities (SOW)

• Develop and execute comprehensive brand strategies to increase brand awareness and market share.

• Ensure brand consistency across all marketing and communication channels.

• Work with cross-functional teams (marketing, sales, research and development, operations, agencies, cultivation, production) to support product launches, promotional activities, and the execution of the brand plan.

• Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing decisions.

• Build brand loyalty, drive trials, and encourage repeat purchases for new products.

• Develop strategies, creative briefs, and manage brand social media to ensure messaging and creative planning are consistent with brand strategy.

• Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products.

• Track and manage the marketing budget to ensure the company meets its annual business plan goals.

• Develop new insights into solutions that result in organizational improvements.

• Focus on critical objectives that add the most value and consistently deliver results that meet or exceed expectations.

• Identify meaningful and relevant programs that will have the most impact on specific target audiences.

• Participate in ongoing education and professional development opportunities.

• Perform additional duties as assigned by management.

• Develop long-term brand plans and short-term tactical plans.

• Plan and execute integrated marketing campaigns, including digital, social, print, and broadcast media.

• Manage campaign budgets and ensure all marketing materials and communications align with brand guidelines.

• Provide guidance and support to internal teams and external partners on brand-related matters.

• Conduct regular audits of brand touchpoints to ensure consistency and quality.

• Track and analyze brand performance metrics and KPIs.

• Prepare regular reports on brand health and campaign effectiveness.

• Lead the development and execution of brand strategies.

• Assist in the oversight of Brand Managers and the Senior Marketing Portfolio Manager.

Education Requirements

• Bachelor's degree programs in marketing or in business with a concentration in marketing

• Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field

• Five year's experience required

Essential Skills

• A Proven experience in brand management, preferably in a senior role.

• Strong understanding of marketing principles and brand strategy.

• Excellent communication and leadership skills.

• Ability to analyze data and derive actionable insights.

• Proficiency in using marketing tools and software.

• Ability to multitask.

• Attention to detail.

• Excellent written and verbal communication skills.

• Strong research and analytical skills.

• Comfort with CRM software.

• In-depth understanding of the company's current products and future concepts.

• A willingness to listen.

• Ability to think creatively and innovatively.

• Budget-management skills and proficiency.

• Professional judgment and discretion from years of experience in the field.

• Analytical skills to forecast and identify trends and challenges.

• Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.

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