Regional Activation Manager - PA

The Role

Responsibilities

• Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc. Regularly partner with retail operations, local store team and wholesale team to execute marketing programs and events on and offsite
• Ensure that any centrally and regionally-led promotions and product/strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education.
• Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner.
• Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams
• Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing.
• Assist the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
• Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth.
• Establish strong relationships and communication channels with customers, external partners and cross functional team members.
• Completing surveys for inside and outside accounts via online menus and in person store visits.
• Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.

Qualifications

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• 2-3 years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Bachelor's degree preferred
• Background in sales, brand marketing, events, field marketing retail activation and project management preferred
• Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a deep appreciation and insistence on flawless execution
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Strong communication skills - written and verbal
• Strong organization planning & project management skills
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 70-80%

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved b y state badging agency to work in cannabis industry

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.