SEO Specialist

Location: Tallahassee, FL

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Job Posted:
Jul 28, 2024
Company:
Trulieve

Company & Role Overview

Summary

"Trulieve Grows One Patient at a Time"

Requisition ID:

Remote Work Available:

SEO Specialist

Department:

Reporting to:

Location:

Type

Your main responsibilities will include:

  • Research, write, create, and edit various types of long and short-form content such as blog posts, downloadable guides, landing pages, emails, text and social media copy.
  • Inform and assist in the development of content & SEO strategies while working with our SEO partners.
  • Edit, proofread, and improve new and existing content for a variety of channels
  • Develop and execute content calendars for blogs, lead generation campaigns.
  • Drive, advise on, and implement SEO best practices into content and strategies
  • Measure the results of SEO & content marketing campaigns and activities to inform future marketing campaigns
  • Maintain and improve the voice, style, and tone of our digital channels.
  • Perform organic keyword research and report on performance metrics for organic search for digital channels.
  • Collaborate with account, design, and content teams to determine marketing goals and execute SEO & content marketing strategies to achieve them.
  • Provide excellent consultation, and support to cross-functional teams in their strategies.

You may be a good fit for this role if you have:

  • Bachelor's Preferred(Not required) - Communications, Marketing, Advertising or similar.
  • 3 year's experience (min.) in content and SEO marketing with a proven track record.
  • Experience and ability to use digital tools for marketing, project management, and SEO like tools like Google Search Console, and Google Analytics.
  • Excellent copywriting and editing skills with the ability to balance the art of storytelling with the science of SEO and data
  • Exceptional internal communication skills
  • In-depth knowledge of content optimization, distribution, and management systems.
  • Strong organizational abilities and ability to self-manage and self-organize tasks and projects
  • Strong written and verbal communication skills, especially for online channels and conference calls.
  • Able to communicate and collaborate with internal teams and clients across multiple time zones.
  • Comfortable and effective at presenting on online platforms, such as Zoom or Teams,
  • A desire to work hours aligning with North America's Eastern time zones.
  • Open to receiving feedback and applying it for performance and process improvement
  • Effectively self-manage tasks and deadlines and prefer to work with a remote team

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Working Environment

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About Trulieve