Company & Role Overview
Summary
"Trulieve Grows One Patient at a Time"
Requisition ID:
Remote Work Available:
SEO Specialist
Department:
Reporting to:
Location:
Type
Your main responsibilities will include:
- Research, write, create, and edit various types of long and short-form content such as blog posts, downloadable guides, landing pages, emails, text and social media copy.
- Inform and assist in the development of content & SEO strategies while working with our SEO partners.
- Edit, proofread, and improve new and existing content for a variety of channels
- Develop and execute content calendars for blogs, lead generation campaigns.
- Drive, advise on, and implement SEO best practices into content and strategies
- Measure the results of SEO & content marketing campaigns and activities to inform future marketing campaigns
- Maintain and improve the voice, style, and tone of our digital channels.
- Perform organic keyword research and report on performance metrics for organic search for digital channels.
- Collaborate with account, design, and content teams to determine marketing goals and execute SEO & content marketing strategies to achieve them.
- Provide excellent consultation, and support to cross-functional teams in their strategies.
You may be a good fit for this role if you have:
- Bachelor's Preferred(Not required) - Communications, Marketing, Advertising or similar.
- 3 year's experience (min.) in content and SEO marketing with a proven track record.
- Experience and ability to use digital tools for marketing, project management, and SEO like tools like Google Search Console, and Google Analytics.
- Excellent copywriting and editing skills with the ability to balance the art of storytelling with the science of SEO and data
- Exceptional internal communication skills
- In-depth knowledge of content optimization, distribution, and management systems.
- Strong organizational abilities and ability to self-manage and self-organize tasks and projects
- Strong written and verbal communication skills, especially for online channels and conference calls.
- Able to communicate and collaborate with internal teams and clients across multiple time zones.
- Comfortable and effective at presenting on online platforms, such as Zoom or Teams,
- A desire to work hours aligning with North America's Eastern time zones.
- Open to receiving feedback and applying it for performance and process improvement
- Effectively self-manage tasks and deadlines and prefer to work with a remote team
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Working Environment
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