General Manager

JOB SUMMARY

CORE JOB DUTIES

• Responsible for overseeing all sales in the states of Massachusetts and New York.
• Lead and manage a highly productive, motivated, and driven sales team through strong communication, empowerment, reward, and coaching techniques.
• Responsible for the achievement of quarterly revenue & profit goals in the state, including setting individual sales targets and plans.
• Responsible for managing the company's top customer relationships.
• Develop and track key performance metrics by Sales Representative to measure door penetration, unit and revenue velocity, re-order rates and frequency.
• Responsible for design, development, and implementation of comprehensive annual trade programs in support of strategic sales plan.
• Develop timely sales reports and provide insight regarding outcomes of programs and promotions
• Forecast sales figures and inventory requirements for the region.
• Lead the participation of our brands at key events such as the High Times Cannabis Cup
• Develop short- and long-term strategies in partnership with senior team members and provide the leadership necessary for the successful design, development, and execution of that strategy to achieve measurable outcomes in a timely, cost-effective manner.
• Work closely with National Accounts, Operations, Cultivation, Innovation and Marketing partners to drive portfolio growth.
• Support preparation of the Annual Operating Plan (AOP) to Executive Leadership identifying strategies for growth.
• Support preparation of Quarterly Business Reviews (QBRs) for Executive Leadership, identifying performance to plan, Risks and Opportunities (R&O) with analysis and recommendations around gap closure.

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

• 10+ years prior experience in sales with proven leadership managing effective customer relationships.
• 3+ years managing, hiring, training and motivating a team of successful sales representatives.
• Continuously develop personal leadership, hiring, and training skills while ensuring the team is using effective sales tactics to meet revenue objectives.
• 1-2 years of experience in the Cannabis industry (preferred).
• Track record of identifying, building, and delivering growth within a fast-moving organization.
• Excellent communication and presentation skills with a wide range of audiences including customers, cross-functional teammates, and C-level leaders.
• Experience working in matrixed environments and building productive teams that collaborate cross-functionally to achieve goals.
• Strong numerical and analytical skill set with ability to interpret quantitative data.
• Should possess the ability to turn data into a strong sell story via visual aids such as PowerPoint or Keynote.
• Works well within groups to solve problems, with an ability to create innovative solutions.
• Demonstrated success anticipating future business opportunities and developing strategies that address them proactively.
• Genuine interest in and passion for the cannabis industry is required.
• Ability to travel throughout the designated territory as needed.

BENEFITS

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEED initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all in cannabis. At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.