Lead Brand Manager

"Trulieve Grows One Patient at a Time"

Requisition ID:

Remote Work Available:

Brand Manager SME (Subject Matter Expert)

Department:

Reports To:

FLSA Status:

Location:

ROLE SUMMARY:

KEY DUTIES AND RESPONSIBILITIES:

• Work with cross functional team (marketing, sales, research and development, operations, agencies, and finance) to support the development and execution of brand plan
• Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
• Build brand loyalty, drive trial, and repeat purchase for new products
• Develop strategies, project creative briefs, and manage brand social media to ensure messaging and creative planning are consistent with brand strategy
• Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products
• Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
• Track and manage the marketing budget to ensure the company hits its annual business plan goals
• Interact with customers in order to influence their programming, planning, and merchandising during annual business planning process
• Develop new insights into solutions that result in organizational improvements
• Focus on the critical few objectives that add the most value and consistently deliver results that meet or exceed expectations
• Identify meaningful and relevant programs that will have the most impact on specific target audiences.
• Participate in ongoing education and professional

SKILLS AND QUALIFICATIONS:

• Business savvy
• Ability to multitask
• Excellent written and verbal communication skills
• Strong research and analytical skills
• Comfort with CRM software
• In-depth understanding of the company's current products and future concepts
• A willingness to listen
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

ADDITIONAL MINIMUM QUALIFICATIONS:

• Bachelor's degree programs in marketing or in business with a concentration in marketing
• Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field
• Three year's experience required
• Must possess a valid driver's license and a clear driving record.
• Must be able to pass a level 1 and level 2 background check and drug screening.
• Must be at least 21 years of age.
• Must possess the mental and physical capacities necessary to perform the job duties.

WORK ENVIRONMENT/ OTHER REQUIREMENTS:

• Must be able to use normal office equipment (scanner, printer, copier, computer). Requires adequate hand, arm, and finger dexterity to operate office equipment.
• Must be able to talk/hear/sit for prolonged periods of time.

WORK SCHEDULE:

Nearest Major Market: