Senior Paid Media Manager

"Trulieve Grows One Patient at a Time"

Requisition ID:

Remote Work Available:

Senior Paid Media Manager

Department:

Reporting to:

Location: Candidate living in FL preferred, East Coast required

Position Summary:

Responsibilities:

• Maintain ongoing, proactive, and consistent communications with vendors on campaign progress, performance, and problem resolution.
• Develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies.
• Highly quantitative with the ability to make data driven decisions resulting in tangible improvements in performance
• Leverage several on and offline tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts and report results to the Digital Marketing Team.
• Develop ongoing programmatic ad campaigns and make data backed decisions to refine to improve ROI.
• Actively test and analyze paid search ad copy to achieve maximum ROI
• Execute and analyze monthly paid media business metrics, budgets and reports
• Research and evaluate paid marketing efforts and identify new campaign opportunities
• Track paid media best practices, bid management systems, keyword developments, and industry trends.
• Work closely with local market teams on region specific challenges & have strong knowledge base of region (holidays, local media platforms, etc.)
• Coordinate with key media partners to develop regular business reviews
• Articulate and educate on paid media optimizations for improved acquisition performance
• Recommend new paid media tactics, concepts, partners, and approaches to inform broader marketing strategy

Qualifications:

• Bachelor's degree preferred but not required. Digital Marketing Certifications a plus.
• 5+ years with cross-channel paid media experience including a combination of performance marketing planning
• Expertise with major search engines: Google, Bing, Safari
• Experience with Double-click, and deep knowledge of programmatic ad buying within multiple DSPs
• Deep knowledge of established & emerging social platforms
• Ability to demonstrate analytical skills, technical knowledge, and attention to detail
• Comfort with delivering strong, clear communication to vendors.
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Comfortable working in a fast-paced and dynamic working environment, supporting new products by a proven large-scale media property.

Equal Opportunity Employer • Trulieve Supports a Drug Free Workplace

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