Organic Marketing Manager

About Dutchie

About the Role:

What You'll Do:

• Develop and Lead Content Strategy: Set the vision and direction for Dutchie's content marketing and organic channels. Create strategies that drive results across the entire marketing funnel—from brand awareness to lead acquisition to customer engagement.
• Content Creation and Management: Oversee the creation of high-quality, impactful content that reflects Dutchie's voice. Ensure content is engaging, relevant, and aligns with the latest industry trends and company goals.
• Social Media Leadership: Drive the strategy and execution for Dutchie's social media presence, fostering organic growth and engagement. Manage our blog and social channels, ensuring content is timely, educational, and value-driven.
• Collaborate Across Teams: Partner with Sales, Customer Success, Product Marketing, and other teams to create content that meets the unique needs of our audiences. Ensure alignment between content initiatives and broader business objectives.
• Optimize for Impact: Use data to assess the effectiveness of content and organic marketing efforts. Continuously refine strategies to maximize impact, driving measurable results for the business.
• Innovate and Experiment: Stay ahead of industry trends, leveraging new platforms and content formats to keep Dutchie's content fresh and engaging. Be nimble and opportunistic in responding to real-time opportunities in the cannabis space.
• Gain valuable management experience: You'll oversee our social media intern and learn to manage and work with a team member to support your content strategy.

What You Bring:

• Proven Content Leadership: 2+ years of experience leading content marketing initiatives for a scaled company, with a track record of setting and executing a successful content strategy.
• Creative Vision: A passion for storytelling and a keen eye for high-quality content that resonates with diverse audiences.
• Strategic Mindset: Ability to craft content strategies that align with business goals and adapt to a rapidly changing industry.
• Technical Fluency: Comfortable translating complex, technical ideas into accessible and engaging content.
• Entrepreneurial Spirit: Eager to build from scratch, navigate ambiguity, and thrive in a fast-paced environment.
• High-Quality Standards: A commitment to excellence in all content, coupled with the flexibility to pivot quickly when needed.

It's a Bonus If You Have:

• Experience with SEO, content management systems, and analytics tools.
• A deep understanding of the cannabis industry and its unique challenges.
• Familiarity with HubSpot, Salesforce, or similar platforms.

You'll Get...

• Full medical benefits including dental and vision plans to ensure you always have the best care.
• Equity packages in the form of stock options to all employees.
• Technology (hardware, software, reading materials, etc..) allowance
• Flexible vacation and sick days

Dutchie is an all-in-one technology platform offering a full suite of solutions to simplify operations: Point of Sale, Ecommerce, Payments, and more. It is our mission to provide consumers with safe and easy access and supports the wave of positive societal change that cannabis is bringing to the world.