Social Media Manager

About the job:

• Content Strategy & Creation: Develop, implement, and manage a strategic social media content calendar that reflects brand initiatives, product launches, campaigns, and events.
• Community Engagement: Foster a strong community by engaging with followers, responding to comments, and creating authentic connections. Monitor social channels for trends, questions, and concerns relevant to the cannabis industry.
• Community Engagement: Foster a strong community by engaging with followers, responding to comments, and creating authentic connections. Monitor social channels for trends, questions, and concerns relevant to the cannabis industry.
• Analytics & Reporting: Monitor and report on social media performance, providing insights and recommendations based on metrics like engagement, reach, growth, and sentiment. Optimize strategies based on data to enhance brand visibility and engagement.
• Compliance & Brand Safety: Ensure all content aligns with cannabis marketing regulations and guidelines, as well as our brand's voice, standards, and values.
• Trend Spotting: Stay updated on social media trends, cannabis industry news, and platform updates to continuously innovate our social media strategy.

General

• Regulations require that incumbent be at least 21 years of age and able to obtain and maintain medical marijuana work credentials

Education/Experience:

• 3+ years of social media management experience in the cannabis industry
• 3+ years of social media management experience, preferably in cannabis, CPG, or lifestyle brands.
• Knowledge of cannabis culture, industry trends, and marketing restrictions.
• Proficiency in social media platforms (Instagram, TikTok, Facebook, Twitter/X, LinkedIn) and tools (e.g., Hootsuite, Sprout Social, Later).
• Strong writing skills with a knack for brand storytelling and engaging, on-brand voice.
• Data-driven mindset with experience in social media analytics and performance reporting

Required Knowledge and Skills:

• Understanding of/or open to learning about cannabis social culture in both the medical and recreational markets
• Technical knowledge and understanding of social media platforms, metrics and tracking, including Sprout Social
• Excellent communication, collaboration and planning skills with meticulous attention to detail
• Strong understanding of how brands can participate in social media in an authentic way
• Expert understanding of internet, social and meme culture and how to credibly and sensitively work with it whilst maintaining brand safety

At Holistic Industries we are building a great place to work, shop and invest in cannabis. Our mission is to provide patients with the highest quality, safest cannabis medicine possible. As our name suggests, we care for the whole person. Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. Our team includes the nation's most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances.